Dilution Distribution Restful Sales 
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. Or you can start selling to enterprise — nothing wrong with that — but then your high cost-basis of marketing, sales, and service will not scale downward.
Startup Lessons Learned
AUGUST 24, 2009
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. What accounts for the difference?
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Lightspeed Venture Partners
OCTOBER 14, 2012
The entrepreneur is seeking not just money, but primarily contacts with buyers at big retailers to get wider distribution. They argue over who can help Cozy Bug with distribution more. Kevin’s offer seems to be pretty attractive given that there is no equity dilution. Three sharks make an offer. Kevin offered $50k.
ConversionXL
NOVEMBER 6, 2017
What works for first-time customers might have less of an effect on (and be diluted by) people who are returning to buy again. Your experimental controls, Stewart says, need to be equal: sample size, performance range, and distribution of outlier behavior. Is the fastest car through that one corner the winner? Possibly not.
Lightspeed Venture Partners
SEPTEMBER 16, 2012
The founder wanted to take the offer, but he called his advisor (his business school professor) who told him it was too much dilution for this stage, so he turned it down. It is very positive that the founder had generated some sales and interest from retailers. At some point the fad passes and sales will crash.
The Equity Kicker
MAY 14, 2012
demonstrating a repeatable sales model (typically telephone sales, direct sales, or channel sales). signing distribution deals. demonstrating that signed distribution deals are working. achieving first international sales. signing distribution deals. achieving first international sales.
Reid Hoffman
AUGUST 17, 2021
You have to say, “Well, why is it that all of this massive amount of investment, position, customers, retail position, capital, talent, and all the rest, is all oriented in this direction?” It’s a massive distribution advantage. Why is your thing radically different? And in a sense, it’s so radically different.
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