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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John Jantsch (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. But what the dilution, if you bring it down to it that even creator entertainers and educators have in common is it's this human element. This is John Jantsch.

B2B 78
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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I used to give copies of Four Steps out to my employees, in the hopes that it would instantly indoctrinate them into the methodology of Customer Development. Brant and Patrick undertook a difficult challenge: to provide a generally accessible introduction to Customer Development, without diluting its impact or dumbing-down its principles.

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A real Customer Advisory Board

Startup Lessons Learned

Every two months, the company would have a big end-of-milestone meeting, with our Board of Directors, Business Advisory Board, and all employees present. Every time you listen to customers, you fear diluting your vision. Every time you listen to customers, you fear diluting your vision. That’s natural.

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Term-sheets and Valuations: Thinking about Negotiations - Startups.

Tim Keane

Especially in situations where the founders have a large position and are key employees, it is not uncommon for investors to request that they agree to have some portion of their holdings vest on a schedule.   For the sake of this discussion it’s the method rather than the specific metric that is important. [2]

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Brand Health: 6 Important Questions You Should Ask About Your Small Business Brand

crowdSPRING Blog

It directly affects your ability to sell, to fundraise, to hire the best employees, and to grow. Whether I walk past a Blaze Pizza, open an email from Blaze Pizza, or visit Blaze Pizza’s website, I immediately know it’s them. You’re going to need some brand health metrics to track. What is brand health?

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Here, the “public” includes your customers, prospects, your employees, vendors, and others who connect in any way with your brand. There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis.

Marketing 162
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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

Your brand promise talks to your employees, investors, partners, and customers. Use your marketing strategy to ensure campaigns never dilute your brand perception. Channels serve as a more direct means of communication and include email, advertising, search engines, chatbots, phone, and more.” [via via Digital Brand Blueprint ].

Campaign 109