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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 354
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5 Equity Distribution Parameters For Key Contributors

Startup Professionals Musings

Value factors include your related product breadth and depth, relationships with thought leaders, key vendors, and large potential customers. Building the product may be the easy part of your startup challenge. Keep your wits about you to make sure that dilution is done equitably and evenly.

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5 Phases Of Every Startup That Regulate Your Success

Startup Professionals Musings

By definition, most startups begin as a result of some innovation in product, process, or service. The problem is that innovations in most business areas are coming so fast these days that yours can be overrun while still being scaled up across geographies and other products. Product-line expansion. Geographic expansion.

Dilution 355
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5 Keys To Negotiating Your Fair Share Of Any Startup

Startup Professionals Musings

Value factors include your related product breadth and depth, relationships with thought leaders, key vendors, and large potential customers. Building the product may be the easy part of your startup challenge. Keep your wits about you to make sure that dilution is done equitably and evenly.

Cofounder 435
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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. One person can build a product, but it takes a dedicated team, with strong leadership, to build a business. Focus first on finding more of the right customers.

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10 Entrepreneur Myths That Need Not Dilute Your Focus

Startup Professionals Musings

For example, many products are now offered by subscription, which was a concept from the services world. I find that most new business successes minimize breakage. They do, however, most often look outside the box of their own domain to bring new business elements from other domains. A smart team assures entrepreneurial success.

Dilution 428