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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

They are more than happy to sell you alternative brand of shoes that match your suit, or suggest a premium appliance from another manufacturer, once you have selected the lowest cost refrigerator. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

They are more than happy to sell you alternative brand of shoes that match your suit, or suggest a premium appliance from another manufacturer, once you have selected the lowest cost refrigerator. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry.

Partner 225
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Choosing A Bank For Your Startup: Here’s Some Things To Consider

ReadWriteStart

Although smaller community banks may be centered around the direct market, focussing on providing businesses in the area with the right capital and resources, it’s often riskier to place long-term bets on these institutions, especially if you’re considering expanding in the coming months or years.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Select no more than three that match your needs initially. While non-digital marketing typically costs more money, it may be required to reach all elements of your audience. There are still customers who won’t give your brand total credibility until it appears on television ads, in newspapers, direct marketing, and at trade shows.

Marketing 240
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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Especially in a global economy that is becoming flatter and more competitive by the day, skimping on marketing is not the way to save money, because you’ll quickly find yourself out-publicized and out-advertised by the competition. At RME, we actually used marketing risk as a competitive edge.

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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

At RME, our motto was very simple: He who markets most wins. In fact, we used marketing risk as a competitive edge against our competitors. Anyone wanting to become a potential competitor had to be willing to match our investment and commitment, and just doing a little marketing wouldn’t have been enough to catch us.

Florida 145
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Healthbox Picks Seven Startups For Inaugural Accelerator Program

YoungUpstarts

“When you are able to match the interests of the community, established organizations will take notice and be more engaged in the growth of the startups.” “When you are able to match the interests of the community, established organizations will take notice and be more engaged in the growth of the startups.”