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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Don’t mix your personal and business profiles or messages.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Currently, social media is the least used of all customer interaction methods.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

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Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. Marty Zwilling.

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YourBuzz Helps Small Businesses Manage Online Buzz

YoungUpstarts

We all know how important it is for businesses to track social conversations online; recently, we’ve seen a flood of web monitoring tools just for this purpose. And here’s yet another: American Express OPEN launches YourBuzz , a free tool to help small businesses manage their online presence. The good news?

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

Many entrepreneurs use the phrase “It’s not personal; it’s business” to justify keeping their customers at arm’s length. But the truth is, especially if you’re at the head of a small business, every customer interaction is personal. Today, many small businesses that wouldn’t be able to exist without technology are thriving.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed.

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