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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Users should easily understand which assets are promoted on which channels and the distribution schedule. You can find playbooks on every type of tactic you can think of. Measurement.

Campaign 149
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Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

Even a one-second delay can cost an ecommerce site $25,000–$125,000 per year …or more! How does server response time impact SEO? More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Use a CDN (Content Delivery Network).

Caching 102
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? Landing pages.

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How to Leverage eCommerce Fulfillment as a Customer Service Tool

Up and Running

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? But what is eCommerce fulfillment and how can it help in customer service and retention? What Is eCommerce fulfillment? What models of eCommerce fulfillment are available?

eCommerce 110
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9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132
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30 Entrepreneurs Reveal the Companies They are Starting in 2023

Hearpreneur

3- E-commerce Photo Credit: Carter Seuthe With the launch of 5G internet, I think eCommerce will boom in 2023. 12- Video marketing agency Photo Credit: Maria Harutyunyan As the CEO of an SEO agency, I have seen how important video marketing has become for businesses of all sizes. Thanks to Michelle Wintersteen, MKW Creative Co. ! #3-