Occam's Razor

JANUARY 2, 2013

This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. For this to work the ecommerce tag has to be implemented right. So look at the standard goals report.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent. Demand generation vs. lead generation: Critical differences.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Does the distribution match your goals? Back to our story. What do you see?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Still, the queries that continue to shift from text to voice are not distributed evenly across all topics. In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. In fact, new product features are the most underrated driver of SEO growth for large sites.

SEO 159

SEO Framework SCRUM Search 159

Up and Running

JULY 26, 2016

This is when metrics come into play. For ecommerce, this is based on transaction size, commission, and chances of the user returning. See Also: The Top 10 Tools for Tracking Your Web Metrics. If you’re able to get a hang of it, however, it can become a strong and close to free distribution channel for your product or service.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

APRIL 14, 2021

If you’re running a fashion eCommerce store for example, you’ll want to know: Does your offer attract more men or women? What is the age distribution of your female demographic? What is the age distribution of your male demographic? The first metric is video views. Which regions/countries do your visitors come from?

Video 141

Video Audience Metrics Analytics 141

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. The best way is to segment these metrics and then set individual targets for your most important segments.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. On that last point, if you have an ecommerce website you can use Orders or an appropriate proxy instead of Goal Completions.]. Remember to divide the number by total Google traffic. We want to know more. Who are these people? Big numbers!

Analytics 136

Analytics Metrics Search Aggregator 136

ConversionXL

MAY 13, 2020

For a larger analysis, you can aggregate data any way you decide: average, median, percentile distribution, or some advanced statistical model. Here are a few examples: Ecommerce data. You can also calculate more advanced and confidential metrics, such as margin instead of revenue. Are crawl anomalies affecting SEO?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50

Analytics 127

Analytics Technical Review Software Review Framework 127

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? A lot of your customers will be buying products for their friends and family anyway, so you might as well have a deliberate gifting page for the extra nudge and the SEO. One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. Also, vanity metrics are not insightful.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

SEPTEMBER 11, 2014

This is because these are very unique products compared to the other Focus and Fit models, due to electric vehicles having more limited distribution, and a highly unique list of selling points that deserve to be focused on separately. Themes Improve Quality Score and Ad Rank Metrics.

PPC 114

PPC Matching Technical Review Search 114

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. This is a nicely customized data puke for our Ecommerce and Customer Retention team. digital performance. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

DECEMBER 2, 2015

Define your target metrics. 100 conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. We’ll measure this using (data metric). Define your website goals. for Control.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. 7 Ways that Predictive Analytics Is Transforming Ecommerce. category page for website reviews); Related to ecommerce or design (3. high converting ecommerce site; 4. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

DECEMBER 3, 2012

Use those metrics to optimize your social existence. You can of course do ecommerce/lead gen. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Ranked #1 in Google was the product she was holding in her hand (yea, SEO!). Proactively Capture distribution structure. display strategy.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Related to eCommerce or Design (3. high converting ecommerce site. Recommended Reading: How to Analyze Your Facebook Metrics To Improve Your Marketing.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 95

eCommerce Mobile Conversion Design 95

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Statistical ghost: When you think your test has impacted your metric, but in reality there’s no impact.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO.

Arizona 55

Arizona SEO Curation Portfolio 55

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Add events, scripts with custom triggers, dimensions, metrics, details on page views, hits. Shapes the curve of your business.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. free, distributed source code control management system. Lean Startup Circle â?? worth reading as well.

Software Review 53

Software Review Technical Review Startup 53