Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JUNE 15, 2022

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. Questions I ask Todd Cochrane: [2:07] What shows are you hosting today? [2:54]

Audio 64

Audio SMS Technical Review Advertising 64

ConversionXL

JUNE 23, 2020

In past print and current online versions, they match the appearance, perception, and function of the media outlet where they’re hosted, so they don’t really look like ads. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege).

Technical Review 105

Technical Review Software Review Audience Advertising 105

This is going to be BIG.

AUGUST 18, 2016

That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that. They come up with a narrative, figure out who they want to get it in front of, and work like all hell every single minute to get it out there.

Campaign 60

Campaign PR Startup Video 60

Startup Lessons Learned

NOVEMBER 29, 2012

This post was co-written by Sarah Milstein and Eric Ries, co-hosts of The LeanStartup Conference. Conference hosts, VC’s, and others often attribute this to a "pipeline problem," the idea that there simply aren’t enough qualified women or people of color who wanted to or were qualified to participate. Getting beyond the easy wins.

Lean 168

Lean Technical Review Programming Distribution 168

ConversionXL

OCTOBER 18, 2018

It costs less than $100 per year to run a website, and—unlike the print publishing era—no reputable editor or printing costs stand in the way of immediate, uncensored, worldwide distribution. Host a “pre-mortem.” Celebrate moments when team members identify flawed thinking or decision-making—encourage people to identify bias.

Technical Review 188

Technical Review Montana Differentiation Hiring 188

Austin Startup

NOVEMBER 13, 2019

On October 15, Capital Factory hosted the Latinx in Tech Summit, where over 100 founders, investors, executives, and aspiring entrepreneurs from across the city gathered together for an inspiring and insightful afternoon. He stated, “You have to bring different perspectives into the products you’re trying to sell.” Josh Alballero with IOOGO.

Technical Review 51

Technical Review Cofounder Dallas LLC 51

ConversionXL

MARCH 19, 2020

Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. This is exactly what happened to me. Install a pop-up.

Conversion 133

Conversion Technical Review Channel Engineer 133

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. We also soon decided that we wanted to outsource as much of our operations to hosted services as we possibly could. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running!

Startup 79

Startup Social Media RSS Social Network 79

K9 Ventures

JULY 21, 2016

Last year we hosted a K9 Founders’ Hardware Geekout at the The Kennel and talked through a bunch of the issues that arise in hardware companies. If you do a launch it’s rare for the launch to take of organically, it must also be accompanied by a level of paid distribution (i.e.

Software Review 48

Software Review Forecast Portfolio Distribution 48

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). YouTube is a distribution and marketing channel like any other. You can’t build a brand on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Lessons Learned

MARCH 11, 2014

With partially and fully distributed teams on the rise—but few established standards for running them well—we see an opportunity to bring people together for a rich exchange. Although Yahoo famously recalled its remote workers last year, there’s no question that the workplace trend is toward more distributed teams. Office Optional.

Lean 166

Lean San Francisco Startup Distribution 166

Duct Tape Marketing

MAY 26, 2020

Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them. Hosting – Libsyn or Blubrry. Distribution – iTunes/Apple, Spotify, Google Podcast, Stitcher, TuneIn. The host does the majority of the work.

Small Business 94

Small Business SEO Audio Hosting 94

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

JULY 28, 2016

The future is here it’s just distributed unevenly – Silicon Valley view of tech adoption. The threat is here it’s just distributed unevenly – A2/AD and the aircraft carrier. It’s clear that the public affairs office has a finely tuned PR machine. And of course that’s the purpose of the two-day tour.

Silicon Valley 120

Silicon Valley PR Offshore Engineer 120

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. Its now possible to gain massive distribution for almost any product without asking anyone for permission or signing a complex contract. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

Up and Running

NOVEMBER 4, 2015

Domain names and hosting. BlueHost : Simple and affordable hosting that’s ideal for anything from WordPress to full-fledged web apps. Launching and PR. Write your press release, distribute them via email, and create an easy-to-update press room for your company. Bluehost is an easy place to get online on a budget.

Curation 60

Curation Finder Startup Social Media 60

Both Sides of the Table

JULY 11, 2010

We’re recommending to our companies that they be distributed.&#. Like most centers PlugnPlay hosts industry events, brings in speakers & venture capitalists and gives companies more visibility than being on their own. We don’t believe in it anymore. These days we all use Skype and collaboration tools.

San Francisco 285

San Francisco Incubator Silicon Valley Startup 285

David Teten

DECEMBER 12, 2017

For both deal origination and due diligence, a host of companies aspire to be the “Bloomberg of private companies”. CB Insights , Preqin and Mattermark were also named as platforms that are regularly updated by GPs. How do VCs originate investments?

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Up and Running

OCTOBER 21, 2014

Your brand will help decide your pricing, the employees you hire, the customers you target and and PR you do. There are a number of things you can do to advertise: Hire a PR firm. Order and distribute leaflets. The best way to figure out how to brand your business, is to learn from others. Look at what they’re doing.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Duct Tape Marketing

MAY 8, 2019

And I think you and I probably first bumped paths maybe close to 20 years ago around your service that I think still is around today called PR Leads. Plus you get free website builder and hosting services for six months. I find myself reminiscing these days about the old days and the folks that have been doing this as long as I have.

Flash 74

Flash Software Review Naming Los Angeles 74

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. Bontq – hosted bug tracking and project management needs. Thanks for a Great Post.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

JULY 5, 2012

On the list you’ll find entries for customer targeting, CRM, email marketing, graphics and design, content creation, SEO, advertising, PR, video tools, social media, WordPress, web hosting, web tools, customer service, tracking, virtual assistance, online communications tools, finance and project management.

Affiliate 62

Affiliate Social Media PR SEO 62

Startup Lessons Learned

FEBRUARY 22, 2010

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. Take a look and let me know what you think.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

VC Cafe

NOVEMBER 28, 2010

source: Mythings PR]. Going App 2010 – Learn the basics of creating and distributing mobile apps for iPhone, Android, Nokia, and other smartphones. The event will include speakers from Carmel Ventures (who are hosting the event), Nokia, France Telecom, inneractive and AppsMarketing. Israeli startup Acquisitions.

Flash 94

Flash Venture Capital Acquisition 94

Hearpreneur

FEBRUARY 12, 2017

Thanks to Megan Saulsbury, Canyon PR ! #13 As an entrepreneur, I get the opportunity each day to add pieces to my big puzzle by developing products, growing our team and ultimately finding the glue that holds all the pieces together (distribution!). 13 – Providing Opportunity & Stability. Image Credit: Cory Collins.

Entrepreneur 48

Entrepreneur Italy LLC Curation 48

ConversionXL

FEBRUARY 9, 2016

October 2012 – Erin Turner and Gagan Biyani host the first Growth Hackers Conference in Menlo Park, California. PR and publicity drive attention…to drive sales. via TechCrunch). At this point, the difference between marketing and growth hacking is still incredibly unclear. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. What about companies, like Siebel, that started with partner distribution first? What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts.

San Francisco 154

San Francisco Lean Metrics Design 154

This is going to be BIG.

JANUARY 31, 2010

RSVP: [link] Tuesday, February 2nd 9AM Crowdsourcery Potions 101: Why Some Marketing Potions Fail and Others Thrive, Hosted By JWT Some have predicted that crowdsourcing is the future of the marketing, advertising and industrial design industry. Usually these discussions focus on Marketing, PR, Customer Service or an Agency.

New York 68

New York Community Social Media New York City 68

Startup Lessons Learned

JUNE 29, 2020

So one of my long running rants has been about how we should gather all the evidence we have to try and make a best guess as to the distribution of possible outcomes based on possible upsides and possible risks and costs and make an overall assessment of that totality of evidence and impacts. And he hooked me up with some volunteer PR people.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113

Entrepreneurs-Journey.com by Yaro Starak

NOVEMBER 17, 2010

It was pretty exciting, because I arranged for Totally Wild Extreme , a children/teenager magazine style show, to film and host an episode from the rink, co-hosting with one of Australia’s first winter medallists, short track speed skater Richard Nizielski.

Employee 82

Employee South Africa Australia Public Relations 82

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

NOVEMBER 29, 2016

My team manages our work by being clear about what we do by hand, what’s better managed by the host of marketing tools at our disposal, and then reviewing our decisions when we reset our goals. One thing I cannot stress enough is the importance of getting a rock star PR person on your team. So, here’s the skinny. Email: 100% Automate.

Marketing 28

Marketing Channel Analytics Metrics 28

Startup Lessons Learned

SEPTEMBER 11, 2009

Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC. PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.

Community 158

Community Management Lean Software Review 158

www.kalzumeus.com

FEBRUARY 6, 2013

However, given that it is a well-understood norm, it gives you a bit of an edge in the PR battle should someone decide to just drop a 0-day on you.). It’s no shortcut for patching your servers/apps, but I’d also recommend using something like Cloudflare to help protect against distributed attacks. Mark IJbema.

Security 101

Security Software Review Ruby Startup 101

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. But it’s weird.

Arizona 56

Arizona SEO Curation Portfolio 56