VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5 billion users for Facebook and Instagram app startups cannot afford NOT to be discovered on social media. Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

Hearpreneur

JANUARY 26, 2022

Press releases are becoming less successful, partly due to the difficulty of obtaining earned media. Rather than sending text-based releases to media sites in the hopes of being published, brands are more likely to bring press releases in-house and generate video announcements of important company advancements. Photo Credit: Lynda Le.

Software Review 124

Software Review Technical Review Artificial Inteligence Entrepreneur 124

Up and Running

JUNE 14, 2017

Some believe in the all-in approach to product development: build an advanced app. As part of my initial customer outreach and research phases, I personally (not over a phone call, social media, or a landing page) met with over 600 potential partners (recycling centers and local businesses). It was a change of course.

Technical Review 96

Technical Review Distribution Redemption Demand 96

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact. What accounts for the difference?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

The Next Web

DECEMBER 2, 2013

These costs don’t take into account the many relevant systems within Shopify’s business such as maintaining its API, the infrastructure and server space needed to support its 50,000+ shops and designing and developing all of the beautiful templates that help make Shopify so successful. Image credit: bloomua / Shutterstock.

Cost 168

Cost San Francisco New York City Ruby 168

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 126

Social Media Media Marketing Database 126

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 127

Social Media Media Marketing Database 127

bizthoughts.mikelee.org

MARCH 8, 2012

Mint & finances #distribution #andalsoproduct # 19 hours ago @davemcclure Idea 3: Build brand buzz to epic proportions, aka a Purple Cow, ie. iPhone & iPad #distribution #ormaybemarketing # 19 hours ago @davemcclure Idea 2: Partner with someone with an established distribution channel, ie. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

ConversionXL

MAY 1, 2017

Past Product: Lackluster Marketing Causes Growth Stalls, Too. These pitfalls are not limited to product development. Often, erosion of customer loyalty has been going on for years but the company has failed to perceive it—until it’s too late. Swimming with Sharks. Growth teams are like those sharks. Open Up the Ideation Process.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 69

Social Media Media Marketing Database 69

YoungUpstarts

JUNE 6, 2018

Product Development. Using social media, off-the-shelf reports, and virtual focus groups, you can replicate a traditional research effort for a fraction of the cost. Marketing and distribution are recurring costs that you can only trim so far. Once you’re in, huddle with mentors to refine your plan.

CPA 124

CPA Bandwidth Lean Startup 124

ConversionXL

MAY 27, 2022

Clicks and conversions are typical KPIs for paid media. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy. Where you might have optimized paid ads for conversions in a lead generation strategy , in a demand generation paid media strategy, you’re aiming for the top of the funnel too.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

JULY 29, 2016

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

YoungUpstarts

JUNE 12, 2015

Once it’s complete, you’re looking at another 6-9 months for a national distribution rollout. The book launch itself will also be more successful since readers and the media are drawn to fresh ideas, in turn bringing attention and awareness back to your overall brand. It takes months, sometimes years, to write a book.

Marketing 100

Marketing Differentiation Distribution Audience 100

Hearpreneur

DECEMBER 24, 2017

We’re very new to the industry, and while we’re passionate about the product, there have been obstacles every step of the way – production, shipping, distribution, etc. But it’s rewarding to see our customers so excited about the product, and the huge growth in sales from last year has been encouraging.

Las Vegas 89

Las Vegas Entrepreneur Software Review Community 89

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales.

Product 102

Product Marketing Social Media Channel 102

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?)

Marketing 84

Marketing Startup Small Business Viral 84

Duct Tape Marketing

NOVEMBER 1, 2017

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing. That’s great.

Cost 36

Cost Marketing Audience Media 36

Both Sides of the Table

APRIL 17, 2010

We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. In joining Launchpad he’s agreed to move here, which is a natural fit given their emerging set of media partners.

Los Angeles 276

Los Angeles Stealth Securities and Exchange Commission Southern California 276

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Management 141

Management Marketing Campaign Social Media 141

Up and Running

MARCH 1, 2016

I needed a desk that had features that would give me quick access to a variety of tools; that was large enough for all my mixed media projects; and that was also sturdy enough it could take hammer blows and an occasional brush from a blow torch. What product doesn’t function like people wish it would? What do your friends want?

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

ReadWriteStart

JUNE 29, 2020

Let’s assume, for this article, that you are a part-time social media expert. Consequently, you’ve decided to utilize this passion and expertise to collect and aggregate social media data from some of the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, CrunchBase, and LinkedIn.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

YoungUpstarts

JUNE 10, 2018

For manufacturers, this means having the capability to establish fully connected and digitized supply chains where product development, marketing, production, and distribution are all fully connected, thus increasing efficiency and output. One way to do this is to start using digital marketing tools now. Conclusion.

Agile 100

Agile Analytics Cloud Bankruptcy 100

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. In a new venture, it’s typical that each team member will likely wear multiple hats (i.e.

San Francisco 44

San Francisco Startup PHP San Diego 44

Startup Professionals Musings

DECEMBER 14, 2015

"If we design a great product, investors will find us." Technologists forget that investors are buying a chunk of the business, not the product. Every solution needs a business team first who knows how to market, distribute and support the product. Business work should start only after the product is done."

Technical Review 120

Technical Review Startup Angel Investor Social Media 120

Steve Blank

OCTOBER 25, 2022

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners?

Framework 395

Framework Distribution Channel Leadership 395

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. The reason is clear, while hanging around on social media sites, users are actually consuming content, so it feels more natural to click and read through a piece of content that seems interesting.

Revenue 60

Revenue Acquisition Channel Campaign 60

Seeing Both Sides

AUGUST 3, 2012

Incorporated in 1998 in Cambridge, Massachusetts, the company’s network of over 100,000 globally distributed servers provides an infrastructure layer that accelerates the distribution and delivery of content, media and applications. This is the magic of what Akamai and other multi-product companies achieve as they scale.

Distribution 49

Distribution Lean Massachusetts Cofounder 49

Startup Professionals Musings

JULY 1, 2023

There is so much positive feedback on the value of involving customers in product development, and the use of social media for crowd feedback, at a very low cost, that’s it hard to argue that one person could have more insight alone, and be right more often. New models for “collaborative leadership” in organizations.

Merger 275

Merger Analytics Open Source America 275

Startup Lessons Learned

OCTOBER 23, 2013

That''s why the most critical attribute of early-stage product development is the ability to learn quickly. Data-driven business is here today; it''s just not evenly distributed. The Magic 8-Ball seldom says “Ask again later.” What it often says is “Revise your assumptions and test something else.” That''s changing, slowly.

Analytics 167

Analytics Lean Widget Metrics 167

K9 Ventures

APRIL 28, 2010

Technical Product : The product must have some technical depth. No advertising, content or media businesses which may have a three-way business model, but rather companies which deliver direct value to paying customers. No distributed teams, and no outsourced product development.

Seed Stage 61

Seed Stage San Francisco IP Portfolio 61

Startup Professionals Musings

OCTOBER 5, 2020

There is so much positive feedback on the value of involving customers in product development, and the use of social media for crowd feedback, at a very low cost, that’s it hard to argue that one person could have more insight alone, and be right more often. New models for “collaborative leadership” in organizations.

Merger 433

Merger Analytics Open Source America 433

Startup Lessons Learned

JULY 6, 2011

Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.

Lean 167

Lean Startup Metrics Private Equity 167

Startup Professionals Musings

DECEMBER 16, 2018

There is so much positive feedback on the value of involving customers in product development, and the use of social media for crowd feedback, at a very low cost, that’s it hard to argue that one person could have more insight alone, and be right more often. New models for “collaborative leadership” in organizations.

Merger 276

Merger Analytics Open Source America 276