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Freelancing is the new normal: oDesk and the future of the workforce marketplace

The Next Web

In conversations about freelancing and online marketplaces for remote contract workers of the tech industry, the name of oDesk floats up pretty often. On the enterprise side of our business, we’ve seen the increasing demand from traditional large corporate buyers looking for ways to manage a more distribute workforce,” Cooper said. “In

Russia 151
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Getting to know the 4 major types of growth strategies in marketing. Partnerships. Diversification.

Marketing 115
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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

Some secret growth hack or silver bullet that skyrocketed them to household names. Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Speed is, largely, the name of the game.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the computer retail channel was a large part of our sales.

Sales 120
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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

Of the techniques he mentioned, I think four are fundamental and critical for any lean startup: TDD (or the even more politely named TATFT ) Continuous integration Automate your deployments Collect statistics The tools to help you do these things are getting better and better every day, but dont confuse tools with process.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. It strokes your ego.

Audience 119
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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Names have, of course, been changed to protect the innocent: Hope youre well; I thought Id relay a recent experience and thank you. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.