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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. If you have NO network of promotion for your story? Everything we were taught pre-Internet is still relevant.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. In that case, the company has existing knowledge of the space and can leverage its networks and credibility for market expansion. Partnerships. Diversification. Unrelated diversification.

Marketing 115
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other.

SEM 150
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns).

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Lessons Learned: The lean startup

Startup Lessons Learned

For example, one angel investor reportedly invested in several hundred social networking ventures employing this philosophy. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.

Lean 168
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Luckily, we had our team spread across the world and were able to get these (real) shots without spending a fortune: We selected a few reporters that wrote about our space (had expertise in it) and started shooting pictures through their social networks. Google AdWords or SEM (expensive). Display ads (cheap).

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