Both Sides of the Table
JANUARY 12, 2014
They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.
Startup Professionals Musings
NOVEMBER 27, 2011
Viral marketing. Viral marketing costs real money, but is often worth it. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. No SEM plan means you are missing a huge marketing opportunity. Streaming video. Internet radio. Podcasting. Pay per click (PPC).
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Entrepreneurs-Journey.com by Yaro Starak
AUGUST 1, 2011
Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. This is the reasoning behind the concept.
Startup Professionals Musings
OCTOBER 30, 2010
Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. A pod-caster creates music and/or business material and makes it available for Internet download to iPods or other devices, where users may then listen at their convenience. Viral marketing. Streaming video.
YoungUpstarts
SEPTEMBER 15, 2011
The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over one billion apps downloaded to date. Over three million daily downloads. Approximately 3,000 apps available for PlayBook.
Both Sides of the Table
JANUARY 25, 2015
Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. “Hacking” growth is only sustainable with a truly great product.
Brandanew
MAY 29, 2015
Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Is Your Startup Downloading Google Images For Brand Usage? Couldn’t think of something original?
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