A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 25, 2016
Examples: how a market will evolve, what competitors are investing in, whether new marketing campaigns will be successful, or how an important new hire will perform. Suppose we’re hiring a high-level, experienced position, like a VP of Marketing. If any are impossible for you to ameliorate, it’s a no-hire.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 21, 2011
The question is further complicated when the new hire is getting a salary. Here’s why: Suppose a new hire just quit a job paying $10,000/month and agrees to take $3,000/month for a year with you, after which time (assuming the company does as well as everyone hopes) she’ll be raised back up to $10,000/month.
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A Smart Bear: Startups and Marketing for Geeks
DECEMBER 16, 2014
” It doesn’t matter whether we’re talking about valuations , growth rates , retention rates , NPS scores, early-stage uncertainty , ratio of revenue to employee, CAC , cash-burn, LTV , gross margin, or selling your company. “It’s not fair,” we all said to ourselves.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 4, 2012
Ask a very specific question around a metric or a financial model or how to validate a specific idea or how to price something or whether to hire a first employee or anything like that is likely to pique my interest and make it possible for me to help. Asking for “15 minutes of advice” is almost never possible.
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 4, 2012
And that’s really important for an early stage start-up to be able to move as fast as possible etc., So you can hire one more person. And of course there’s the usual pros and cons right? Like with more people who are not taking salary, you can literally do twice as much. Gelie: We tried.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
Discrimination on race when you’re hiring is bad, discriminating on price based upon behavior of customers is very appropriate. Michael: Well, I’m very in the early stage, and my question reflects that. There are all these dimensions that you could split them up on. You can simply discriminate. Jason: Nice.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2012
This is a long episode (1:20), but it’s a conversation that will resonate with a lot of early-stage startup founders. Like, if this does start growing, you can afford to do whatever like hire someone else to help on-board people, or spend more money on marketing, or I don’t know. You can hire people.
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