Remove eCommerce Remove Europe Remove Marketing Remove Retention
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The Definitive Guide to Google Analytics 4

ConversionXL

The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. Using this data, you can anticipate customer actions and tailor marketing campaigns to focus on high-value audiences. .

Analytics 146
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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Did one group see one marketing message that the other didn’t? How does retention differ among different acquisition channels? How did that effect their average order value?

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Startup Benchmarks

VC Cafe

In Rob Go’s words: For seed and Series A deals, investors will also need to see a high-potential team with founder/market fit , a large and attractive market opportunity , and a business model with increasing returns to scale. eCommerce is different than free consumer apps, games are on a league of their own, etc.

B2C 141
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Let me start with a few addresses: 1355 Market Street. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

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A Step By Step Guide To Building Customer Journey Maps

ConversionXL

Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line. Image Source – Marketing Charts. The Devil Is In The Data. Just 6% say they have excellent knowledge of the customer.”.

Customer 127
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A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Fix your bounce rate (esp important for content marketing). Custora for eCommerce (Highly recommend). ⇓ Work. ?.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Saving money online has been a real driver of ecommerce growth in 2010. Finding money online (principally online lending) has not seen the same level of explosive growth in the US, although in Europe and India there has been real growth in microlending (including “pay day loans”) from companies ranging from Wonga to SKS Finance.

Internet 106