eCommerce Framework Retention Sales 
ConversionXL
OCTOBER 4, 2022
Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.
Up and Running
JULY 7, 2021
eCommerce businesses are especially thriving, thanks to a dramatic shift in online shopping, with an average of 3.4+ billion eCommerce users and over $4.2 Trillion in sales worldwide. . Now, increased opportunity also means increased competition, which can make it difficult for new eCommerce businesses to set themselves apart.
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ConversionXL
SEPTEMBER 10, 2018
They can be everywhere—between departments, such as the marketing and sales department, or within departments. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework.
ConversionXL
APRIL 18, 2017
If leads come to you, then the sales call that follows is now about qualification. When taking on a potential client, ask yourself, “If we improve their sales by 1%, what does that mean to their business?” But if your company does $1B a year in annual sales, you’re going to achieve a crazy ROI with only a 1% increase.
ConversionXL
JANUARY 24, 2017
More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Conversion is expanding beyond just the core user experience.
ConversionXL
OCTOBER 13, 2015
How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Did one group see one marketing message that the other didn’t?
ConversionXL
MARCH 29, 2017
For example, in a year, do you think you can increase your retention by 30%? via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well.
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