ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. The Internet is full of case studies steeped in shitty math.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. How Do I Measure Success?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is this all we can accomplish from display advertising on the Internet? Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

MAY 4, 2016

WordStream – Service that manages PPC campaigns, but great info too. Further Reading: The Ultimate Guide to eCommerce Email Marketing. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. Even if they give you conversion rate benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

NOVEMBER 17, 2022

For SEO analysis: Ahrefs 8. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. For SEO analysis: Ahrefs. For content analysis: Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

Duct Tape Marketing

MARCH 24, 2016

You are spending a lot of money on development, SEO, PPC, and other marketing activities that get people to your website. Mahak Dhiman is a digital & online entrepreneur and marketer, specializing in the retail & eCommerce arena.

Caching 28

Caching HTML Flash Hosting 28

ConversionXL

MARCH 14, 2013

Forums might have been around since the dawn of the internet but believe it or not people still use them and they also provide a great source of information for increasing conversions. You can use this technique for a variety of websites but one area that it really excels is with ecommerce websites. Don’t Forget the Forums.

Conversion 103

Conversion Cloud eCommerce Search 103

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. The internet is full of case studies steeped in shitty math , and most of it (if they even release full numbers) is because they judged a test on like 100 visitors per variation and 12 vs 22 conversions. PPC/SEM campaign. for Control. End: no difference.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. Fruition Internet Marketing. Hello Josh.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. But for your PPC campaigns?

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 22, 2010

We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. Just choose an industry from their site, I choose Internet Travel , and bam! 3: ISP (Network) Data. numbers for various industries.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. For example you'll configure goals and ecommerce tracking in Yahoo! I firmly believe that God created the internet so we could fail faster.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Great CRO, like great SEO, can long-term be bad for the customer. E.g. a B2B company going up against a page of ecommerce results.

San Antonio 86

San Antonio Metrics B2B Analytics 86