Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. What other sources are big for them?

Analytics 159

Analytics Search Campaign eCommerce 159

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Putting fun into ecommerce.

Internet 113

Internet eCommerce Advertising Flash 113

crowdSPRING Blog

JULY 17, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Why You Need a Facebook Video Strategy Right Now | Convince and Convert: Social Media Strategy [link] crowdspring.co/1J2CyW5 1eflIeB .

Small Business 48

Small Business Design Social Media Cuba 48

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. To not have it as an active part of your marketing portfolio is sub-optimal. I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. are you doing the "branding campaign"? 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

View from Seed

JUNE 16, 2015

Editor’s note: Local tech media company BostInno (a division of the American City Business Journals) hosts an annual Boston State of Innovation conference. Here are some top-line metrics that I think are worth shooting for: For marketplace businesses: $5M-$10M in annual GMV run rate. For ecommerce: >$500K revenue/month.

Boston 120

Boston Syndicate Syndication eCommerce 120

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

www.vccafe.com

MARCH 11, 2013

Media Temple. Social Media Tracking/Marketing. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? analytics for social media and online. social media and email marketing. Email Integration. Domains.Co. Text Editor. Macromates. Sublime Text. Name.com *. Bluehost *. StartLogic *. Windows Azure.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

crowdSPRING Blog

MARCH 27, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! How To Start an Online Shop in 15 Minutes – Ecommerce Platforms crowdspring.co/1wFuDyh. Social Media Tools Recommended by the Pros | crowdspring.co/1FZXrkN.

Small Business 48

Small Business Design Social Media Taiwan 48

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. Related implications of what you want to do in-house vs. out source to an Agency.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. So what is all that solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. Yet at the end of all that money and all that love, they struggle to make even a single decision about shifting media spend (from Facebook to Email or Google to Bing or whatever). For the smartest portfolio allocations the answer is media mix modeling (powered by controlled experiments).

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. For additional inspiration seek our media-mix modeling techniques. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. We just need to play the long game.

Arizona 56

Arizona SEO Curation Portfolio 56

Occam's Razor

JUNE 11, 2014

But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. Take any metric you want. Pick any metric you want. And when I'm ready to buy, the Hermès ecommerce website awaits ready to delight and deliver an amazing experience while taking my money.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

NOVEMBER 15, 2010

Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Go to the donation pages.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

FEBRUARY 7, 2022

Another frequent online experimentation strategy is to use matched-market tests to figure out diminishing return curves for the online-offline media-mix in our marketing plans. Don’t test for a vanity metric. On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. Companies should optimize for the portfolio of visits (multiple!) We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

SEPTEMBER 7, 2010

As if massive data we have is not enough of a problem, we also rely on Averages, Percentages, Ratios and Compound/Calculated Metrics in a profoundly sub optimal way, as a drunken man uses lamp-posts – for support rather than for illumination. You saw this problem when I sorted descending or ascending for the metric bounce rate above.

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. I've used Sunbursts to do the same with keyword portfolios. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. How many tourists?

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166