SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our viral spread coefficient? What does it cost to acquire a new customer?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Please click on the above image for a higher resolution version , including all the other metrics.]. Goes viral. The rarest of the rarest of the rare who are on social media. Invisible Virality. Tynt's promise is simple.

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Most businesses, even Mixpanel’s paying customers, retain Google Analytics.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Ecommerce: Betabrand. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

mashable.com

JULY 10, 2012

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Third-Party Ecommerce Site Providers. Like Tweet.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Up and Running

JULY 26, 2016

This is when metrics come into play. For ecommerce, this is based on transaction size, commission, and chances of the user returning. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Building a network is not the same as building a SaaS or ecommerce company.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

NOVEMBER 28, 2022

What makes TikTok Ads different from other social media advertising platforms? TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. TikTok users embrace ecommerce. Table of contents What are TikTok Ads? In-Feed Ads 2. TopView ads 4.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

JANUARY 8, 2018

The more advanced you get the more SEO is already integrated into the product so the more time you’ll likely have to invest in figuring out what can really help move your metrics. Try to keep up with that while you’re scaling resources, growing the team and also trying to push your metrics through the roof.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. One of my favorite examples of this is the design of viral loops.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

JANUARY 21, 2009

Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. Perhaps a proposal in five months?

Analytics 75

Analytics Conversion Campaign Metrics 75

Occam's Razor

FEBRUARY 3, 2014

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), In the Build stage we use YouTube as an media platform. #4. Tap into YouTube Community / Media Platform. Because of YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

Up and Running

MAY 23, 2016

For example, Buffer, the successful social media company, just closed their only office. There are many ways to market a SaaS product—from paid advertising and affiliate partnerships, through active outreach to media outlets, and content marketing. The media is always looking for new content to write about,” says Gene Caballero.

Software Review 74

Software Review Software Delaware Forecast 74

Up and Running

JANUARY 14, 2022

The stringent regulatory environment and a new brand with no social capital such as a social media following, reviews, customer case studies, etc. Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more. Domain authority.

SEO 104

SEO Software Review Search Acquisition 104

Occam's Razor

JUNE 11, 2014

But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Take any metric you want. Pick any metric you want. Follow-on views.

Design 150

Design Software Review Technical Review Mobile 150

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Ecommerce Checkout Funnel Review: How Vintage King Audio Can Improve. → Tommy Walker.

Analytics 98

Analytics Software Review Conversion Video 98

Mike Michalowicz

JANUARY 24, 2018

Avoid Outsourcing Your Social Media. Social media has spawned a plethora of consultants who will handle all your social media needs. This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics.

Viral 126

Viral Social Media LLC Mobile 126

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Engagement?

Video 48

Video Conversion Mobile Search 48

Mike Michalowicz

JANUARY 10, 2013

Avoid Outsourcing Your Social Media. Social media has spawned a plethora of consultants who will handle all your social media needs. This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics.

Viral 145

Viral Social Media LLC Mobile 145

ConversionXL

MARCH 15, 2016

According to Go-Globe , mobile apps now account for 52% of all time spent on digital media. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric. ROBIN is an all-in-one eCommerce customer service tool.

Mobile 48

Mobile Retention Email Software Review 48

mashable.com

MAY 24, 2011

Mobile commerce revenues may still pale in comparison to their ecommerce brothers, but we’re already seeing signs of mobile commerce’s potential. For merchants, it’s no longer enough to have an ecommerce strategy — businesses need to embrace a mobile commerce strategy as well. ); // Welcome to Mashable!

Mobile 90

Mobile Web Social Media Software Review 90

crowdSPRING Blog

JULY 17, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Why You Need a Facebook Video Strategy Right Now | Convince and Convert: Social Media Strategy [link] crowdspring.co/1J2CyW5 1eflIeB .

Small Business 48

Small Business Design Social Media Cuba 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166