ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. As Himanshu Sharma from Optimize Smart said , “In order to truly optimize revenue you need to focus on increasing average order value and number of transactions for each of your market segment, product categories and other portfolios of outcomes.”.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

JANUARY 9, 2019

Marketing, product, sales, and operations. Is it higher usability metrics, like task completion and conversions, or something beyond analytics, like revenue? Test each iteration of your design and compare the results to the baseline metrics you established on your first run. Important usability metrics include: Completion Rate.

Design 131

Design Software Review Audio Technical Review 131

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JUNE 11, 2014

And you are guessing why store sales are down (and because of such a simple fix!). A search for "sales automation" shows a link for Zoho, leading me to the site below left. I can see the bra, prices, sale prices, and by clicking on the bra I can get a quick view with other details if I want. Offline sales.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Select dimensions and metrics you want to compare. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days. Combining Google Analytics with CRM and ecommerce platform data.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Business priorities (no we are not doing ecommerce, we want leads!). Bigamy is vastly overrated. our measurement strategies 2.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

FEBRUARY 7, 2022

Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? Don’t test for a vanity metric. On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation.

Analytics 101

Analytics Programming Global Campaign 101

The Next Web

DECEMBER 16, 2012

Once you decide to get your site in shape for a sale , it’s important to value it properly. Then we’ll look at the different types of buyers in the market, and what that can mean for the final sale price of a site. The asset approach to valuation focuses on the market value of what’s included in the sale itself.

Valuation 128

Valuation NPV Net Present Value IRR 128

Both Sides of the Table

MARCH 6, 2011

That, plus I love the space of high-customer-service, focused eCommerce for moms worried about what their kids eat & wear.&#. I think how hard it is for me to be hands-on with a handful of portfolio companies. He was talking profusely about their portfolio company email lists and the knowledge that is shared.

Valuation 292

Valuation Deal Flow Lead Investor Cofounder 292

Occam's Razor

SEPTEMBER 7, 2010

The top ten of anything rarely changes (except in rare circumstances like a sale or on a pure content – think news – site). This simple hypothesis: The true value of a metric (bounce rate, conversion rate, time on site etc) for dimensions with small participants will be imprecise. The problem? But we need more.

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

SEPTEMBER 21, 2015

Companies should optimize for the portfolio of visits (multiple!) It is a safe assumption that if the yellow box was bigger (better matching), and/or the red box was bigger (better matching), the real impact on store sales is much, much bigger than $20 million. We still live in an world where we are optimize for single visit sessions.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. I've used Sunbursts to do the same with keyword portfolios. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. Nothing complicated here.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. When we consider investing in SaaS startups at Hurt Family Investments (34 SaaS startups and counting in our portfolio ), we always look for natural network effects.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? turn customer feedback into sales and relationships. SaaS Sales Team Compensation â?? Startups For Sale. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. SEO and Analytics Tutorials. Zendesk â??

Software Review 53

Software Review Technical Review Startup 53