ConversionXL

MARCH 3, 2016

That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. What this report will tell you: If you’re running an eCommerce site, this report is essential for day-to-day use. Should you can more about mobile?

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

FEBRUARY 19, 2016

Web loading concerns. That question is to unique to each eCommerce store but if you rely on SEO traffic you are surely not going to remove reviews.”. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. What they worried about, generally, were these four things : Content cloaking. Wrong kind of redirect.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JULY 29, 2020

From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. They’re the primary way that search engines match user needs to web content. This may also be an opportunity to port Amazon learnings back to your ecommerce site.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. I Got No Ecommerce.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

OCTOBER 31, 2011

But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. So if you want to analyze Mobile performance then you want to compare Mobile and Desktop segments.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. We work very hard. We torture SiteCatalyst.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

DECEMBER 13, 2022

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. Once you know where you want to go, you can collect the data necessary to get there. Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. The third one will be on device analysis (because of our hypothesis that so much of Social consumption is mobile!). Lastly, remember the hypothesis that most Social consumption is mobile?

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. One of their three key areas of innovation and focus is Mobile.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 17, 2022

For overall web analytics: Google Analytics 2. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The number of visitors from different places on the web (e.g., Traffic by source.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

Behavior covers everything that happens after the person lands on our mobile or desktop site. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The average conversion rate for a typical top ecommerce site is around 2%. Acquisition is everything we do to attract traffic.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. a link in a PDF or spreadsheet, or a link within an email—especially when opened in a desktop client like Microsoft Outlook or on a mobile device). Links shared and clicked within mobile apps and instant messengers. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

DECEMBER 2, 2015

Web Analytics Analysis. Web analytics analysis is next. Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 Mobile vs. desktop, or by device. PPC/SEM campaign. User Testing.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MARCH 20, 2015

Here’s what Andre Morys, CEO of Web Arts thought: Honestly: #cxllive is the best conference I’ve attended – ever – thank you to @peeplaja for everything! André Morys Web Arts (@morys) March 12, 2015. Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

APRIL 14, 2016

47% of people expect a web page to load in 2 seconds or less.”. increased conversions by 20% across all devices and orders on mobile by 98% simply because they invested in speed and responsiveness. T-Mobile learned this lesson the hard way when they featured Catherine Zeta-Jones predominantly in a series of ads. seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Tough metrics. Smart metrics. So on, and so forth.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. Most popular mobile apps (e.g., Smartphones were rare. Cross browser.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

AUGUST 14, 2019

For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. As their PPC agency, we had to justify this dip. A good starting point is to come up with a hypothesis.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey. Show password option helps, especially on mobile. Joel Harvey: Essential Ecommerce Optimization Techniques.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

APRIL 23, 2012

This metric has been in every tool since we started torturing web server logs to measure hits (!). The web is littered with examples of this awfulness. If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes? Page Views vs. Visitor Loyalty. What does Page Views measure?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166