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How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

What are some of the best business strategies to scale your new eCommerce business ? But what if I told you there’s a way to find the best eCommerce marketing strategies for your business? Proven strategies that will optimize your return on investment (ROI) and are firmly rooted in the methodologies adopted by top eCommerce platforms.

eCommerce 152
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Services like Shopify and BigCommerce have given many people the impression that eCommerce is an easy industry to succeed in. The reality is that eCommerce is not quick, easy, or cheap, and getting your store online is only a small part of the battle. Every element on the page needs to be tuned to help convert visits into sales.

eCommerce 127
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Image source ). Image source ).

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150
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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

Earning the first sale from a customer is always considered the hardest. In highly competitive retail industries where sales are rather quick and impulsive, many businesses struggle to gain traction with new customers. In eCommerce , it is exemplified by Amazon. Now, you don’t need to invest in AI-driven software to do this.

Customer 154
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost?

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418