VC Cafe
FEBRUARY 7, 2011
While some VCs that I met seemed to be rightfully bullish about everything that had to do with eCommerce, some seemed to be missing the point. To put it bluntly, on more than one occasion I encountered a VC saying that the eCommerce model doesn’t have a “VC feel” to it. The ripples of eCommerce are tangible. Here’s why ….
Both Sides of the Table
APRIL 26, 2016
profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Gross margin positive != Customer acquisition cost.
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Both Sides of the Table
JANUARY 19, 2015
Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). Take for example, an eCommerce company. But you don’t need to spend money on SEM. You can spend money building audiences on YouTube.
YoungUpstarts
NOVEMBER 6, 2019
Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Are you simply looking for more people to buy your product (raw traffic)? Display Advertising.
YoungUpstarts
APRIL 7, 2016
According to recent statistics, Brazil is a fast growing ecommerce market. In fact, Brazilian ecommerce growth is the second fastest in the world only falling behind the Asia Pacific region and this should offer some ray of hope to retailers and vendors looking to get a foothold in Latin America. Latin American Culture.
Up and Running
JULY 26, 2016
Aug-15: Head of Sales (growth team). We spent a year building a solid sales and growth team before we even expanded our product team. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. For ecommerce, this is based on transaction size, commission, and chances of the user returning.
Lightspeed Venture Partners
FEBRUARY 15, 2011
Having the wrong merchandising mix from October to January in 2009/10 definitely dampened sales – women don’t buy as many open toed shoes when there is snow on the ground! They see sales spike not in Q4, but in Q1, when people are making their new years resolutions. apps Ecommerce seasonality'
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