Wed.Aug 19, 2015

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ReturnShip Program, Part III

OnlyOnce

I’ve written a couple times this past year about our ReturnShip program, which is a 4-month paid internship program designed for women who have been out of the workforce for more than 3 year to re-enter and build credible and relevant experience, and to expand the talent pool for our organization. I wrote about the initial concept when we launched v2 of the program , and then again when v2 concluded with the hiring of four of the six participants.

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Retargeting: A Lead Generating or Lead Repelling Method?

Hearpreneur

Online retail is an industry flooded with window shoppers. Unlike the days when people were restricted to shopping at physical stores, online shoppers cycle through a never-ending wish list with the click of a button. For customers, this means more convenience, as well as more options. Businesses, however, face both the pros and cons of a more level playing field.

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10 Keys To Success In Any Startup Job Interview

Startup Professionals Musings

In a corporate environment, the focus of a job interview has long been demonstrating your match to the skills and experience outlined in the job description. In my experience with startups, that is still necessary, but not sufficient. Today’s business world has become totally customer driven, so customer-centric and people abilities really make the difference between winners and losers.

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Top 4 Tools To Make Infographics And Visuals in 5 Minutes

Brandanew

Infographics are in for good. Be it a small business or the biggest one in the industry, marketers these days are sharing infographics on social media much more frequently than last year – and the trend is all set to continue for a considerable number of years. But what happens when you run out of infographics to share? And don’t have a designer to sit down to create something unique for your business ?

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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The Battle For Your Marketing Dollars: PPC Or SEO – Or Both?

YoungUpstarts

by Jerome Swanson , digital marketer at Titan Digital. To anyone looking for the best way to promote their website, bring traffic in and achieve good conversion rates, deciding between pay-per-click advertising and search engine optimization has always been a challenge. When Google’s Panda and Penguin algorithm updates were introduced, thousands of poor-quality websites that used to earn top search rankings through the use of simple, manipulative SEO tactics were wiped out.

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YC follows a well trodden path for investment firms: drifts later stage

The Equity Kicker

If you read this Techrunch post profiling 50 of the current YC companies you will notice that many of them are up and running with customers and revenues. That marks a shift in the YC investment strategy which used to focus on younger businesses. In the words of an alum from the 2006 cohort: Companies are joining YC at a much later stage. When I started YC, most companies wrote their first line of code in the first week in the program.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may remain the same. No matter the tale, the background behind each and every business is what fuels each entrepreneur and brand.

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Bigcommerce Expands to Downtown Austin

SiliconHills

Bigcommerce is moving into part of Mass Relevance’s former offices at 800 Brazos in downtown Austin, Silicon Hills News has learned. The e-commerce software company has leased 4,500 square feet of space left vacate when Spredfast bought Mass Relevance last year. Mass Relevance occupied 12,500 square feet. The office will house Zing, an Austin-based startup […] The post Bigcommerce Expands to Downtown Austin appeared first on SiliconHills.

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3 Questions to Help Build Your Business Strategy

Up and Running

As someone that has started several small businesses over the years and advised many small business owners, one challenging area for many owners is the idea of setting a strategy. Business owners need a strategy that will enable them to understand the value that they bring to the market, and to ultimately target an audience of buyers that will need and buy their products and services.

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Are You A Soul Leader?

YFS Magazine

Soul leaders are instrumental to the next era of leadership. While the challenges are great, I believe that we can turn the tide of leadership.

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Spreadfast Buys Shoutlet

SiliconHills

Spredfast, an Austin-based social media software startup, Wednesday announced its purchase of Shoutlet, a Wisconsin based competitor. Austin-based Spredfast did not disclose the financial terms of the deal. As part of the deal, Shoutlet’s Madison, Wisconsin-based headquarters will become Spredfast’s new development center. “The combined company has 600 employees and more than 1,400 customers in […] The post Spreadfast Buys Shoutlet appeared first on SiliconHills.

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Here’s Why You Should Consider Translating Your Website Into Other Languages

YFS Magazine

What are you waiting for? It may be time to ensure your brand is not lost in translation.

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Austin-based Iconixx Lands $10 Million in Investment

SiliconHills

Iconixx, compensation management software maker, announced this week it has raised $10 million to fuel its growth and expansion. The Austin-based company, founded in 2010, has raised $19 million to date in three rounds from four investors, according to its CrunchBase profile. Harbert Venture Partners and S3 Ventures led the latest round with participation from […] The post Austin-based Iconixx Lands $10 Million in Investment appeared first on SiliconHills.

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Sports, Business, Metrics, and Winning

Growthink Blog

The lessons and inspirations of sports and the sporting life have always had a deep hold on the business psyche. Some of my favorites here include the joy of competition, the virtues of teamwork, and of reaching Peak Performance through overcoming adversity and then sharing our “Best Stuff” with the world. And these days the “Hot Lesson” that sports has to offer business is the power of measurement and data - driven decision making.

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San Antonio’s MX Challenge Shuts Down Without Awarding Prize

SiliconHills

Without any fanfare or publicity, San Antonio’s MX Challenge closed in July without awarding its $500,000 prize. Jesus Salas, the program manager, posted a message to the site: “Hey innovator, Thanks for the interest that you showed for the MxChallenge. After evaluating the low demand on the competing participants we decided to shut down the […] The post San Antonio’s MX Challenge Shuts Down Without Awarding Prize appeared first on SiliconHills.

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Your Attention Span is Shorter than a Goldfish!

Duct Tape Marketing

Your Attention Span is Shorter than a Goldfish! written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Got Your Attention? How to Create Intrigue and Connect with Anyone. Marketing Podcast with Sam Horn. Grabbing someone’s attention in the world of infobesity is harder than ever – and yet, if you don’t do it, nothing happens.

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CEO’s Perspective on Customer Success

Guy Nirpaz

Had a great time today talking to Seth Besmertnik, CEO and Founder of Conductor and a long time customer of Totango. Seth is really engaging speaker, like you would expect from a young New Yorker with tones of passion. I enjoyed it a lot, I hope you will too.

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VIDEO – What Is Being In Control?

Mike Michalowicz

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Are You Marketing, or Spamming?

Up and Running

From the outside, we know spam when we see it: links in comments that have nothing to do with conversations, emails that we didn’t ask for and aren’t interested in, and constant, high pressure attempts to sell, sell, sell. But from the inside, it can be harder to tell if the marketing we’re doing is spammy or responsible. Oh, sure, there are some easy clues.