Startup Professionals Musings

SEPTEMBER 28, 2012

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Read everything you can about viral marketing. Define relevant metrics and measure. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 289

Social Media Small Business Media Technical Review 289

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. To further diversify, consider strategies to drive viewers to join an email newsletter or Facebook community. Vanity metrics.

Channel 129

Channel Metrics Algorithm Video 129

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Email readers, continue here…] Second: channels. Well-tuned metrics are an absolute must.

Viral 62

Viral Product Channel Audience 62

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 223

Customer Development Web Developer Customer 223

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? It was as much in reaction to my getting blank stares from entrepreneurs when I asked that question as it was for me to better understand the problem itself. of going viral that makes all the difference between failure and success.)

Viral 71

Viral Matching Syndicate Syndication 71

The Next Web

DECEMBER 12, 2013

Mayfield recently hosted a Mobile Marketplaces dinner with leading entrepreneurs, which yielded several insights. A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In Entrepreneur Analysis and Opinion'

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Geoffrey Arone , the founder of FLock, who is now an Entrepreneur-In-Residence in our Menlo Park office, mentioned this company to me and I thought it was worth writting a post about it. Subscribe via email. SaaS business metrics: why are they different? Newer Post. Older Post.

Software Review 48

Software Review Viral Media Marketing 48

Reid Hoffman

MARCH 23, 2021

Entrepreneurs and executives will do all sorts of things to improve themselves, from taking a class on a particular technology, to reading a book about venture deals, to practicing intermittent fasting. When I evaluate entrepreneurs, one of the key factors I analyze is their decision-making calculus. It also means “faster.”

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

Up and Running

JULY 26, 2016

This is when metrics come into play. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics. The cornerstone of any business is that LTV > CAC. .”

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

JULY 29, 2016

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

NOVEMBER 2, 2013

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Read everything you can about viral marketing. Define relevant metrics and measure. entrepreneur get started small business social media' Develop a marketing strategy specific to this media. Start social networking with peers.

Social Media 267

Social Media Media Social Network Viral 267

Startup Lessons Learned

SEPTEMBER 12, 2008

You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Cracking the Code

JANUARY 16, 2012

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. No comments: Post a Comment. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. Raj Kapoor.

Software Review 95

Software Review Europe Technical Review Spain 95

Cracking the Code

AUGUST 3, 2011

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*. David Cowan.

Software Review 67

Software Review Europe Technical Review Search 67

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Depending on the type of product, postings on forums, classifieds and emails could give enough information to help gauge potential response. Two Ways to Hold Entrepreneurs Accountable (for Ha.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Cracking the Code

FEBRUARY 23, 2011

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*. David Cowan.

Software Review 101

Software Review Technical Review Valuation Europe 101

YoungUpstarts

SEPTEMBER 13, 2018

Rarely do entrepreneurs launch businesses without intending to succeed. There’s a lot at stake, and entrepreneurs need to build an arsenal of techniques to fight adversity and overcome the challenges that stand in the way of their success. Content doesn’t have to “go viral” to benefit your business. It’s personal, too.

Social Media 113

Social Media Sales Cycle Audience Media 113

Cracking the Code

NOVEMBER 7, 2010

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*. David Cowan.

Software Review 59

Software Review Technical Review Europe Cloud 59

Cracking the Code

DECEMBER 1, 2009

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*. David Cowan.

Software Review 48

Software Review Technical Review Cloud Europe 48

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 3, 2011

He said: “ A startup can focus on only one metric. I’ll explain it here using WP Engine as the foil rather than revealing secrets about AppSumo because, although AppSumo internal metrics are both impressive and instructive, it isn’t my place to reveal them. And to do that, you have to focus on only one metric.

Metrics 273

Metrics Startup Revenue Engineer 273

Cracking the Code

FEBRUARY 24, 2010

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*. David Cowan.

Software Review 54

Software Review Technical Review Europe Venture Capital 54

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Subscribe via email. Favorite VC and Entrepreneur blogs.

Software Review 48

Software Review Technical Review Viral Europe 48

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). A final important element is not even in the executive summary, it is the paragraph you use in the email that introduces your company and has the executive summary attached. Executive team. Marty Zwilling.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Cracking the Code

JANUARY 14, 2010

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*. David Cowan.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Startup Lessons Learned

APRIL 14, 2009

I have counseled innumerable entrepreneurs to change their focus to revenue, and many companies who refuse this advice get themselves into trouble by running out of iterations. Every board meeting, the metrics of success change. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Startup Professionals Musings

JULY 9, 2011

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Read everything you can about viral marketing. Define relevant metrics and measure. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 261

Social Media Media Marketing Social Network 261

Cracking the Code

JANUARY 7, 2009

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*. David Cowan.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

OCTOBER 9, 2009

However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Newer Post. Older Post.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

OCTOBER 8, 2009

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*. David Cowan.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). A final important element is not even in the executive summary, it is the paragraph you use in the email that introduces your company and has the executive summary attached. Executive team. Marty Zwilling.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Cracking the Code

OCTOBER 27, 2008

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*. David Cowan.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Austin Startup

APRIL 4, 2017

I really enjoyed a recent post I read on First Round Review about vanity metrics, which touches on what I love about my startup vs. others with more funding, more engineers and more mentions on TechCrunch. Vanity metrics aren’t useless. Tracking clarity metrics builds great businesses.” “In Don’t focus on them internally.

Metrics 48

Metrics Silicon Valley Angel Investor Technical Review 48

Cracking the Code

NOVEMBER 10, 2009

SaaS companies use different metrics to calculate renewals. Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Though more difficult to measure, positive visibility and trust are also critical to SaaS success.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88