Email IP Sales Technical Review 
ConversionXL
APRIL 7, 2021
While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close. Image source ).
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?
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Up and Running
APRIL 21, 2021
It’s been a challenging year, and small businesses face different difficulties, from having to shut due to Covid-19 to the struggles of securing Government loans to stay afloat. You made the sale, accounted for the revenue already, only to be forced to give back the money and even pay a fee on top of it all. Fulfillment issues.
ConversionXL
MARCH 20, 2019
Deliver tailored marketing and sales messaging to those people. Pilot programs refine the process—and your target list—while (hopefully) demonstrating enough ROI to earn buy-in from marketing, sales, and executives. Ultimately, a successful ABM campaign needs to solve three problems. Measure how they respond. Image source ).
VC Cafe
FEBRUARY 15, 2017
Artificial Intelligence is an important, foundational technology that gets more important every year and will be used to solve more and more problems going forward. These events mean that technology is advancing fast enough to make better decisions than humans in order to accomplish a given task. Chris Rust, Clear Ventures).
ConversionXL
SEPTEMBER 10, 2021
Whether you decide to build or buy, the technology you adopt must align with your business goals. The problem your new software or technology will solve. The skills, technology, or experience to build in-house are lacking. But no-code software can come with the added cost of technical debt.
ConversionXL
FEBRUARY 29, 2016
Transactional emails are the key every good marketer is talking about, but that few are doing something about. Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. [Tweet It!]. via Litmus).
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