Rembrandt Communications

DECEMBER 1, 2021

PR is your secret weapon to bring top talent to you! PR is your hiring secret! For example, when working with you, how will employees: • Make a difference in their local community and beyond? Repeat this process and PR becomes your secret weapon in the hiring process! Things may look grim, but they don’t need to!

Public Relations 130

Public Relations Hiring PR Technical Review 130

Rembrandt Communications

APRIL 1, 2024

Fresh Ideas And More Spring Sales Await… Spring is here, and it’s time for picnics, hiking, boating, sporting events, concerts, amusement parks, and other fun activities with family and friends. You can’t go anywhere because you are worried about your current sales levels and your business success … Or can you?

Sales 130

Sales Employee Hiring Audience 130

Rembrandt Communications

AUGUST 28, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. 5 Small Business PR Ideas to Help You Boost Sales By Year-End. What are your employees doing when they are away from the office? Do you want more small business PR ideas? That’s right!

PR 100

PR Small Business Sales Public Relations 100

Rembrandt Communications

DECEMBER 6, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. Here are… 5 Small Business PR Ideas to Help You Boost Sales By Year-End 1. What are your employees doing when they are away from the office? That’s right! Collect Unique Stories. Be creative.

PR 100

PR Small Business Sales Campaign 100

YoungUpstarts

MAY 4, 2020

An online PR distribution service is beneficial for startups because the process of sending press releases is automated, saving the organization time, effort, and money. Interested investors, as well as potential customers and employees, can glean a wealth of information from the press releases officially issued by the company.

Social Media 147

Social Media Startup Distribution Public Relations 147

YoungUpstarts

MARCH 30, 2018

I’ve seen a small retail store triple its business in under 18 months, reaching annual sales goals by Q2 and doubling up on staff with one media introduction. Drive sales. It drives traffic, and, if your website is successful in making an emotional connection with customers, it assists in driving sales. And it’s everything.

PR 180

PR Public Relations Widget Startup 180

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

Hearpreneur

JUNE 9, 2023

In a recession, some businesses may lay off talented employees. When the unexpected happens we can maintain business as usual and don’t have to turn off key functions like marketing and PR. However, one area that businesses cannot afford to divest from is their own employees. Thanks to Todd Stearn, The Money Manual ! #9-

Entrepreneur 121

Entrepreneur North America Employee Retention 121

Both Sides of the Table

APRIL 26, 2016

= profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150

Metrics Cost Acquisition Startup 150

Rembrandt Communications

JUNE 1, 2022

Your new employees quit after just a few days. If you can get the right message out to the right audience at just the right time, you can steal customers from the competition, enjoy free media attention (and the third-party credibility that comes with it), win top talent, and more… without losing money, employees or sleep!

Public Relations 245

Public Relations PR Social Media Audience 245

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Your first sales people should be consultative sellers who can fuel evangelical sales. Final startup grind from msuster. figure out roles. identify gaps.

Cofounder 388

Cofounder Early Stage Startup Silicon Valley 388

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. Hire Diverse Employees. Having a large number of employees does little but boost the ego. To grow your business successfully, you need the right kind of employees. Create a Loyalty Program. It is worth the effort.

Social Media 158

Social Media SEO Programming Technical Review 158

Version One Ventures

MAY 23, 2019

Unlike “traditional” departments such as Engineering, Product, Sales, Marketing, BD, Customer Support/Success, People is a relatively new leadership function. Reviewed performance of BDRs and Sales. Employee referrals were the lowest performing at 12 months, the highest at 3 months. Did they show up at the employee event?

Part-Time VPE 135

Part-Time VPE Software Review Salary Non-Compete 135

Rembrandt Communications

DECEMBER 6, 2018

When you think of small business PR, you probably think about distributing a press release. How to Engage People with your Small Business PR Press Release. Did one of your employees do something interesting relative to your news? Don’t Waste This Small Business PR Opportunity! Here is a quick checklist to consider….

PR 113

PR Audience Small Business B2B 113

Rembrandt Communications

OCTOBER 8, 2018

This can mean thousands of dollars in new sales and set you apart from the competition… but only if you are prepared to give a great interview. Your employees should know that they are responsible for dressing accordingly and keeping their work space clean and free of negative paraphernalia. What kind of impression would they have?

B2B 100

B2B Media Technical Review PR 100

Rembrandt Communications

SEPTEMBER 7, 2018

When you think of small business PR, you probably think about distributing a press release. How to Engage People with your Small Business PR Press Release. Did one of your employees do something interesting relative to your news? Don’t Waste This Small Business PR Opportunity! Here is a quick checklist to consider….

PR 100

PR Audience Small Business B2B 100

Both Sides of the Table

JULY 1, 2010

I never built a Google-sized business but I did build an organization from scratch that grew to 120 employees in 5 countries before we sold it. As your organization grows and you hire senior staff where you are no longer managing every employee directly the issue of how to manage people that are not your “direct&# reports arises.

CTO Hire 308

CTO Hire Management Technical Review Part-Time VPE 308

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Women Entrepreneurs Can

OCTOBER 12, 2021

It’s critical to know how to recover from a PR catastrophe if you don’t want your company to suffer too much when issues arise with and around your customers and goods. Preventing harm to others or other issues from occurring by halting production, suspending work, or placing any employees engaged on leave if required. Compensate.

PR 59

PR Reputation Advertising Employee 59

Rembrandt Communications

DECEMBER 6, 2018

When you think of small business PR, you probably think about distributing a press release. Here is a quick checklist to consider… How to Engage People with your Small Business PR Press Release 1. For example… Did one of your employees do something interesting relative to your news?

PR 100

PR Audience Small Business B2B 100

Hearpreneur

DECEMBER 23, 2020

I am looking to reopen offices in a smaller capacity when it is safe to do so and when my employees are comfortable with returning. I am listening to my employees and asking for their opinions on how to implement positive changes to make significant improvements to our future work environment. Thanks to James Bullard, Sound Fro ! #7-

Entrepreneur 124

Entrepreneur Technical Review Software Review Employee 124

This is going to be BIG.

FEBRUARY 12, 2014

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there. What makes a great employee?

PR 160

PR Venture Capital Startup Curation 160

David Teten

JULY 12, 2012

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. x% of sales made today will be donated to __).

Venture Capital 122

Venture Capital PR Technical Review Startup 122

Hearpreneur

JULY 3, 2020

During lockdown, there are a lot of people who enjoy not having to face commuting to work, not facing a boss everyday and possibly mingling with other employees they don’t get along with. Data has traditionally been used only for tracking sales, invoices, financials, inventory, etc. Thanks to Raj Dosanjh, RentRound.com ! #5-Leveraging

Technical Review 142

Technical Review Entrepreneur Software Review Artificial Inteligence 142

ConversionXL

FEBRUARY 3, 2022

The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Market penetration. Revisiting pricing strategy. Customer experience improvements.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

AUGUST 28, 2009

Our sales forecasts were revised downward – many times. And I made a version of this company-wide speech to our employees: “Look. If you don’t address it they’re minds are shaped by competitor PR. Don’t underestimate the impact of good PR on your competitors. But still we made progress.

PR 331

PR Software Review Ireland Germany 331

ReadWriteStart

NOVEMBER 30, 2021

Create a spreadsheet: Include all your current and anticipated operational costs, like professional fees, content outsourcing, sales, tax, and web hosting. Create ten new sales-focused blogs in four months. In many startups, employees wear several hats to make sure everything gets done.

Developer 159

Developer Marketing Social Media Startup 159

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Oh yes, and retail sales doubled with the new product packaging.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 9, 2009

Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

ConversionXL

MARCH 19, 2020

It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times. These companies tend to over rely on reducing the number of employees. An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JANUARY 18, 2022

If you spam the non-buyers with sales CTAs, you’ll only annoy them. Focus on creating a culture that makes your employees proud to be stewards of your brand. Harnessing employee advocacy helps to build up the authority and awareness of your brand , while also building your employees’ personal brands.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Rembrandt Communications

SEPTEMBER 20, 2019

How PR Pros Can Help Their CEOs Thrive With the Right Communications. Behind closed doors, they handle stressful investor issues, legal hassles, employee situations, and much more that they keep private. Behind closed doors, they handle stressful investor issues, legal hassles, employee situations, and much more that they keep private.

B2B 100

B2B PR Leadership Public Relations 100

Up and Running

SEPTEMBER 22, 2015

Jeff Chambers of Big Machine Parts recommends asking yourself the following question: “Are you trying to drive sales, build awareness, or build technical credibility?”. Focus on SEO by way of good PR. Start with great PR, and enjoy the results for years to follow.”. Utilize your employees’ social media.

Marketing 60

Marketing Social Media Startup PR 60

Up and Running

OCTOBER 7, 2014

Take a look at your and your employee’s calendars- how many hours per week are spent in meetings? Hire capable employees with little work experience. Allow employees fewer hours. But there may be employees at your company who would transition to part-time (or even just four days a week) if given the opportunity.

South Africa 157

South Africa Software Review Green Technical Review 157

Hearpreneur

JANUARY 21, 2017

It could be studying entrepreneurship in school or it could have been working with a government contractor or maybe someone had a sales job. 1 – Medical Device Sales. As a sales representative I noticed that the promotional efforts for Plastic Surgeons were held by a few large firms that overcharged.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

David Teten

JULY 10, 2019

Do you wish there was a product to help advocacy organizations and companies “Get things done” by leveraging their own employees, their employees’ networks, and more broadly other influencers around them? . If the answer is yes to any of these, keep reading. Q: What are you looking for in the team? . And how do you split the equity?

America 60

America Technical Review Advisory Board Due Diligence 60

David Teten

MAY 7, 2019

Do you wish there was a product to help companies “Get things done” by leveraging your own employees, your employees’ networks, and more broadly other influencers around you? . If the answer is yes to any of these, keep reading. Q: What are you looking for in the team? . We will consider individual applicants (e.g.,

America 60

America Technical Review Advisory Board Due Diligence 60