Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

SEPTEMBER 28, 2012

Read everything you can about viral marketing. Define relevant metrics and measure. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively.

Social Media 289

Social Media Small Business Media Technical Review 289

ConversionXL

NOVEMBER 25, 2020

Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. Key metrics: Average View Duration, Click Through Rate, & Views 3. Key metrics (90% of your focus). Vanity metrics.

Channel 129

Channel Metrics Algorithm Video 129

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

FEBRUARY 3, 2022

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 240

Marketing Viral Channel Metrics 240

The Next Web

DECEMBER 12, 2013

Mayfield recently hosted a Mobile Marketplaces dinner with leading entrepreneurs, which yielded several insights. Myth #2: You can bolt on community, once the commerce engine is going. In the early days of e-commerce, sales were typically the most important metric for success. Entrepreneur Analysis and Opinion'

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. in Computer Science.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Up and Running

AUGUST 2, 2017

As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over: When a business owner decides they want to write a book (or do anything else, for that matter), their goal is to be the best. The number one search engine is Google. How does a book get you attention?

Viral 88

Viral Video Metrics Non-Compete 88

Reid Hoffman

MARCH 23, 2021

Entrepreneurs and executives will do all sorts of things to improve themselves, from taking a class on a particular technology, to reading a book about venture deals, to practicing intermittent fasting. When I evaluate entrepreneurs, one of the key factors I analyze is their decision-making calculus. It also means “faster.”

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

Startup Professionals Musings

MAY 5, 2017

Here are some key ones that I recommend, based on my experience in business, and my many years as an advisor to entrepreneurs: Choose a name that works across the Internet and the world. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

Startup Professionals Musings

JULY 29, 2016

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

NOVEMBER 2, 2013

Read everything you can about viral marketing. Define relevant metrics and measure. entrepreneur get started small business social media' Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. Or are you too busy?

Social Media 267

Social Media Media Social Network Viral 267

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 3, 2011

I was listening to Noah Kagan (founder of AppSumo and the marketing mind behind Mint , and the author of this great guest post ) talk to the current crop of Capital Factory companies, when he said something so simple, so obviously correct, and yet it completely changed how I thought about my approach to WP Engine. So don’t bother.

Metrics 273

Metrics Startup Revenue Engineer 273

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

NOVEMBER 7, 2008

Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. We have two great teaching assistants , plus we’ve rounded up a team of 25 mentors (VC’s and entrepreneurs) to help coach the teams. This Stanford class will introduce management tools for entrepreneurs.

Wiki 311

Wiki Lean Management Business Model 311

Startup Lessons Learned

APRIL 14, 2009

I have counseled innumerable entrepreneurs to change their focus to revenue, and many companies who refuse this advice get themselves into trouble by running out of iterations. Every board meeting, the metrics of success change. This is an incredible skill, one that most engineers overlook.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Professionals Musings

JULY 9, 2011

Read everything you can about viral marketing. Define relevant metrics and measure. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively.

Social Media 261

Social Media Media Marketing Social Network 261

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Up and Running

JULY 26, 2016

This is when metrics come into play. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics. See Also: The 7 Key Metrics Every Business Owner Should Monitor.

Revenue 60

Revenue Acquisition Channel Campaign 60

Austin Startup

APRIL 4, 2017

I really enjoyed a recent post I read on First Round Review about vanity metrics, which touches on what I love about my startup vs. others with more funding, more engineers and more mentions on TechCrunch. Vanity metrics aren’t useless. Tracking clarity metrics builds great businesses.” “In Don’t focus on them internally.

Metrics 48

Metrics Silicon Valley Angel Investor Technical Review 48

Both Sides of the Table

JULY 1, 2010

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. It’s part of what makes him so likable.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ReadWriteStart

JUNE 29, 2020

There has never been a viral outbreak of such magnitude before. Your data will be ordered and structured into information based on specific niches like engineering and construction, finance, technology, and business. A solopreneur is essentially an entrepreneur who does not hire any staff. Draw up a budget.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

Cracking the Code

DECEMBER 11, 2015

The best entrepreneurs are often those who can articulate their vision and roadmap in a simple, elegant and purposeful manner. 6 Passion While everyone wants to make money, good VCs look for more in an entrepreneur than the desire to cash out. They invest in entrepreneurs who want to change the world.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

crowdSPRING Blog

MAY 19, 2013

As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing. Establish metrics. Lean Marketing: Delivering Customer Service via Social Media.

Small Business 96

Small Business Social Media Marketing Lean 96

Cracking the Code

FEBRUARY 12, 2007

SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Monday, February 12, 2007. Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). ► 06/17 - 06/24. (1). Save the planet! ► 04/15 - 04/22. (1). Software 2.0:

Software Review 48

Software Review SEM Marketing Las Vegas 48

crowdSPRING Blog

MAY 8, 2015

How One Entrepreneur Raised A Half Billion Dollars crowdspring.co/1HRNSqX. 6 Thoughts on Creating and Leading Engineering Teams – buff.ly/1zNp7eB. The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. Inspiring Entrepreneurs Who Earn Income on Social Media bit.ly/1zpxEUZ. – buff.ly/1EY9ktL.

Small Business 48

Small Business Design Social Media Startup 48

Cracking the Code

JANUARY 28, 2008

" Become.com is a search engine designed to help consumers searching for products on the web. William Smith -- Overview of Become.com [link] Become.com is a comparison search engine designed to help consumers doing product research on the web. SaaS business metrics: why are they different? Become.com crawls over 3.2

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. I hope this will give you the basic structure to help you build your SaaS sales compensation plan.

Software Review 91

Software Review Clawback Sales Salary 91

Startup Lessons Learned

JANUARY 11, 2009

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Rinse and repeat.

API 167

API Viral Startup Retention 167

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

Up and Running

MAY 23, 2016

To give you a better idea of what entrepreneurs in this industry are thinking about during each phase of the startup process, I interviewed SaaS entrepreneurs from all over the world, including our own COO Noah Parsons. Practical Market Research Resources for Entrepreneurs. Step 8: Track your metrics.

Software Review 74

Software Review Software Delaware Forecast 74