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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150
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Improving the worst experience

A Smart Bear: Startups and Marketing for Geeks

In 32B , jet engines thunder mere feet from my eardrums, a fact confirmed by a window whose proximity to the engine affords a vista only of three sheets of metal and 37 rivets. I’ve seen it at WP Engine. For example, at WP Engine we had another customer with lots of custom needs. Powered by LaunchBit ).

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. The next customer segment we tried was startup founders. We had a killer team and all the right skillsets.

Lean 315
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide.

Cofounder 142
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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Founders are building small, focused teams based on people they worked with previously and referrals from their networks. And search engines like sourcing.io help you build a specific list based on skills you’re seeking. Word of mouth spreads faster and sales cycles are shorter.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

As CXL founder Peep Laja notes in his CRO agency masterclass : “…it’s permission-based marketing. There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person.

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide.

Cofounder 120