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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

We had a wide-ranging discussion which included discussions of Eric’s early career (including his failures), how he came to focus on the Lean Startup movement (at the encouragement of Steve Blank who was an investor in the company he co-founded) and what he wants to do next. when is the right time to go big with PR? Check it out.

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How to Get Picked as a Speaker for The Lean Startup Conference

Startup Lessons Learned

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. We’re looking for speakers for the 2013 Lean Startup Conference. If you’re a Lean Startup veteran, feel free to skim the beginning, as this is mostly stuff you already know. Last week, we announced that our short application form was live.

Lean 165
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Except it does it without relying on organic search engine optimization to make an impact. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing.

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The 4 Critical Challenges of Tech Startup PR

ReadWriteStart

Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). It seems clear that most entrepreneurs need help to navigate the ultra-dense tech industry PR environment. Letting Social Media Do The Legwork.

PR 107
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Minimum Viable Team

This is going to be BIG.

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 144
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Be Careful About Being a Meddling Startup CEO

Both Sides of the Table

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. Beyond that he (and thus engineering) could simply tell me, “No.” ” PR. Here is where I see this really play out: Product Management. I did this. ” Those were the rules.

Startup 150
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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

And search engines like sourcing.io help you build a specific list based on skills you’re seeking. Party rounds blew up on a number of startups who found it difficult to get ongoing operational support from investors who didn’t have time or inclination to lean in.