Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Lightspeed Venture Partners

JANUARY 6, 2011

Ed Baker of Friend.ly , a fun way to meet new people, is focused on driving innovation: Encourage more product suggestions from our engineering team. Our engineers often come up with great ideas, and they are the most productive when they work on these ideas. We will measure our traction in three ways: 1.

Stealth 60

Stealth Startup Lean Cofounder 60

The Next Web

SEPTEMBER 22, 2013

If you pick one vertical and do it well, other folks will find you. What’s more it also required a large team of smart engineers that had experience in programming cross-platform software. This is the flip-side of the above advice, but when you start seeing your metrics turn positive, be prepared to invest and grow rapidly.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

Duct Tape Marketing

JUNE 14, 2012

Bonus: Add paid options like Radian6 or Trackur for deeper listening metrics. Add plugins to your blog and web pages that makes all of your content sharable in social networks. Find and signup for an email service provider (ESP) – I can recommend Infusionsoft, MailChimp, Constant Contact, AWeber and Vertical Response as I’ve used each.

Software Review 74

Software Review Social Network Social Media Analytics 74

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

JULY 26, 2016

This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. This optimization results in emails with an open rate greater than 60 percent and a click through rate greater than 20 percent—an unimaginable metric if we were just sending emails blindly. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. It’s been widely reported that Apple has had hundreds of engineers working on AR and VR for some time.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

JANUARY 14, 2020

In each case, an extension to the existing solution was shipped in a search engine–friendly way and now drives a lot of organic traffic, while also improving the product. First, they have to be publicly accessible for users and search engines. Those features are helping sites ranking for thousands, even millions, of keywords.

SEO 159

SEO Framework SCRUM Search 159

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Because you believe that the Web is essentially TV? Not following the "10/90 rule for magnificent web success." Think of the puppy!

Marketing 126

Marketing Flash Analytics Web 126

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

OCTOBER 25, 2018

Content creation, the engine of inbound marketing, creates the draw (i.e. Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. Second, “lead” generation.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? The more websites or web projects to coordinate, the more complex the handling of the data. After collection, does the data ever leave the web analysis tool?

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Build A Great Web Experimentation & Testing Program. # " Or one of many such variations. Want to learn about testing?

Management 68

Management Analytics San Diego Web 68

Startup Lessons Learned

OCTOBER 5, 2009

Imagine you hear from an engineer that they are worried that a certain payment subsystem is unreliable, and will therefore double-charge some customers. To a lot of smart engineers, that sounds crazy. To a lot of smart engineers, that sounds crazy. In other words, a principled way to combine agility with stability.

San Francisco 133

San Francisco Architecture Lean Continuous Deployment 133

Steve Blank

NOVEMBER 30, 2009

As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. On the other hand, the Motorola 68000 microprocessor (used in the Sun and Apollo engineering workstations) and the IBM 360/370 mainframes were big-endian. What a great idea.

Customer Development 278

Customer Development Developer Customer Silicon Valley 278

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. Is that true or is there some engine there I’m not familiar with? So if I were you I would say, ‘That is not a viable engine.’

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

ConversionXL

AUGUST 5, 2014

In one line, he couldn’t be clearer as to why you must pay attention to these metrics. Going even deeper than just showing images in the search bar, what if the site search engine was able to continually learn & improve search relevancy by tracking visitors’s search queries & click-throughs? What do you think?

Search 107

Search Design eCommerce Technical Review 107

ConversionXL

SEPTEMBER 17, 2021

We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Platforms are the foundation on which you can build your brand presence, such as the web, phone apps, social media, and gadgets. via Digital Brand Blueprint ]. Then work out how they interact with the platform or channel.

Campaign 109

Campaign Social Media Audience Channel 109

Startup Lessons Learned

JANUARY 4, 2009

Lessons Learned by Eric Ries Sunday, January 4, 2009 Sharding for startups The most important aspect of a scalable web architecture is data partitioning. This is true of most web application servers, caches like memcached, and all of the network infrastructure that connects them. Key-based partitioning. to store it.

San Francisco 151

San Francisco Architecture Startup Database 151

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. They are available from all the major search engines such as Google, MSN, Yahoo! 1: Toolbar Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Duct Tape Marketing

FEBRUARY 19, 2019

He’s the Head of Product and Engineering at Moz, probably knows more about local SEO and the industry insights around SEO than most people. He is the Head of Product and Engineering at Moz. The disintermediation potential there in what’s happening today in certain verticals is absolutely a byproduct.

SEO 54

SEO Vertical Non-Compete Search 54

Genuine VC

DECEMBER 23, 2009

” If you were to count off the major trends on the web today, fragmentation (both publisher and resulting audience traffic) would be near the top of the list. And this strategy of building a series of publications around vertical topics plays right into this movement.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Genuine VC

DECEMBER 23, 2009

” If you were to count off the major trends on the web today, fragmentation (both publisher and resulting audience traffic) would be near the top of the list. And this strategy of building a series of publications around vertical topics plays right into this movement.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

ConversionXL

SEPTEMBER 10, 2014

Are You Engineering Your First Impression? As an informal observation, it’s not uncommon to see different companies in the same vertical adopt a “me-too” approach in their design aesthetic. I know you’ve heard me say it before, but it only takes.05 05 seconds for a website to make a first impression.

Conversion 112

Conversion Design Caching eCommerce 112

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

MARCH 22, 2013

Mashable named 2013 “The Year of Responsive Design” But is responsive web design actually the answer to boosting mobile conversions? Build a dedicated mobile web. Responsive web design. Search engine optimization: all links and bookmarks point to one URL. Google is a strong advocate of responsive design.

Mobile 115

Mobile Conversion Design Dividend 115

blog.expensify.com

APRIL 24, 2012

I was just looking at your web site. I am the VP of Engineering at a cutting-edge startup that sells software built on the.NET platform. You whine about how hard it is to find good engineers, then go on and on about how you intentionally avoid at least half of the market for skilled people? March 25, 2011 at 2:51 pm.

Java 107

Java PHP Software Review Coder 107

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Incoming and Outgoing Traffic.

Metrics 60

Metrics Analytics Non-Compete Search 60

marketingland.com

JULY 11, 2012

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Marcotte’s recent book, also titled Responsive Web Design , defined the idea as having three key pieces: Flexible, grid-based layouts. Media queries.

Email 49

Email Mobile SEO Search 49

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110