Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.

Search 154

Search SEO Analytics Engineer 154

Duct Tape Marketing

AUGUST 8, 2019

I enjoy how John and Duct Tape Marketing clarify online marketing in such simple terms, especially search engine optimization (SEO). If you make the mistake of purchasing such a program from one of these “so-called” gurus, what you usually get is simply a “fly-by-night” lead-generation strategy. 40% Revenue Growth.

San Diego 55

San Diego Marketing SEO Social Media 55

ReadWriteStart

MARCH 24, 2011

Our co-host for the program was TiE Midwest, based in Chicago. This pretty much rules out SEO, PPC, affiliate marketing, etc. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. From 2008 to 2010, Mitra was a columnist for Forbes. Photo by nazreth. Discuss.

Illinois 114

Illinois Entrepreneur Silicon Valley Chicago 114

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. How to Master PPC Targeting and Choose the Right Ad Platform. Predictable Revenue.

Channel 118

Channel Marketing Viral SEO 118

Hearpreneur

FEBRUARY 13, 2022

Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). The value of image alt-text is growing exponentially. trillion by 2040.

Artificial Inteligence 111

Artificial Inteligence Software Review Technical Review Entrepreneur 111

YoungUpstarts

MAY 17, 2016

As someone who relies on the Google AdWords program, you’ve likely noticed a dramatic drop in effectiveness over the past few months. If you don’t, you should simply glance at the right side of the search engine results. This isn’t something that you’ve done wrong. Take a moment to head to Google and perform a high-traffic search.

PPC 100

PPC Search Advertising SEO 100

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips.

Small Business 107

Small Business Marketing Affiliate PPC 107

ReadWriteStart

FEBRUARY 10, 2011

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. Also, Kimbra Orr with Kimbra Studios presented an interesting business selling photo jewelry that is already at $750k revenue.

PPC 114

PPC Entrepreneur Silicon Valley Incubator 114

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue.

Customer 98

Customer Marketing Channel Acquisition 98

searchengineland.com

MAY 30, 2012

More Search Engines. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. The engineer who can get this question is surprisingly rare, but amazingly valuable. Search Engine Land Sponsors. How To: Search Marketing. How To: Analytics.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

DECEMBER 13, 2022

But if you have enough traffic, you should use both types of tests in your optimization program. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Customizing the template can account for them and optimize your optimization program. Maybe your funding depends on that stream of customers.

Analytics 127

Analytics Technical Review Software Review Framework 127

Duct Tape Marketing

APRIL 14, 2022

So there was always the affiliate program and then all this other and business development, I think now it's all coming under one roof under one platform. In fact, you know, we have an event every year for outside of global pandemics for like the top 20 programs in the world, the people that are running them sort of like a mastermind.

Marketing 90

Marketing Affiliate Channel Software Review 90

ReadWriteStart

JANUARY 6, 2011

John already has a couple of customers, and needs about 50 customers to get to $1M in annual revenue. To begin with, today, I gave her a set of immediate action items, including starting a blog, a PPC campaign with some ideas on how to position her keywords, as well as some guidance on merchandising. Ancient Tomorrow. Photo by yirsh.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

Occam's Razor

JULY 1, 2013

But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. More revenue! #2: This company has made impressive progress with acquiring ever more traffic via search engines. Content marketing is all the rage, as you are well aware of. Most likely yes.

Search 135

Search Analytics PPC Green 135

Duct Tape Marketing

FEBRUARY 27, 2024

At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. At Scorpion, he played a pivotal role in growing the agency's revenue eight x in five years to a remarkable $150 million. Fuel your growth, boost revenue and save precious time by upgrading to active campaign.

Vertical 69

Vertical Marketing Cofounder Campaign 69

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

One of the biggest lessons I learned is when going into business that requires heavy technical work, such as the e-commerce website (programmed in PhP) we ran, it is better to find a programmer that will work with you on a profit sharing basis rather than payment per task. Remember, I almost lost my shirt in PPC marketing!

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

ConversionXL

JUNE 16, 2016

Not just because some of those case studies are just bad and don’t give you applicable insights into how to do testing, but they’re also not put in the context of all the other tests that the testing program ran. Ask the engineers, ask customer support… get ideas from every corner of the company.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 17, 2022

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The amount you pay for each click on a PPC ad. Research keywords from multiple search engines (e.g.,

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

DECEMBER 6, 2010

We tend to be far too obsessed about Search Engines and Twitter and the Next Shiny Object. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). The micro-ecosystem I have created for you is to analyze the performance of a Paid Search Marketing program. Hence the Revenue column.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

DECEMBER 2, 2015

But if you have enough traffic, you should use both types of tests to maximize the output of your optimization program. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign. Experiment Engine.

Technical Review 48

Technical Review Analytics Framework Software Review 48

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. In this case, I've done that by adding a filter to segment revenue to only show social value. Exploit every possible button. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

MARCH 20, 2015

what your boss says is most important for revenue is where you’re going to focus your energy but you don’t know if this is the solution will really be the road to actual profit. Scaling A/B testing programs: test in like markets – type of segmentation – test in similar market, learn and then apply to another market.

Analytics 48

Analytics Texas Conversion Mobile 48

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. My program cost between $5,000 and $10,000 and I turned away more people than I accepted. Thus began my love affair with banner advertising.

Affiliate 112

Affiliate Internet Software Review Advertising 112

ConversionXL

JULY 8, 2016

Bond Brand Loyalty conducted a survey and found that only 22% feel very satisfied with the level of personalization they experience with a loyalty program. That’s interesting because presumably, a loyalty program would be a prime place for personalization, much like apps. Down from 28% in 2015.). So, how exactly did it work?

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. 10K / 1M = 1%. Measure experience.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 19, 2010

A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Any web analytics on your site will tell you how many clicks came to you from a search engine. helps me refine my search engine optimization (SEO) strategy 2. You may not.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. When your KPI is revenue, you are focused on trying to get as many single-session conversions as possible. Economic Value is the sum of Revenue plus the Business Value created by the macro- plus micro-conversions on your website.

Metrics 152

Metrics Analytics Search Channel 152

marketingland.com

OCTOBER 8, 2012

Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.” Learn a lot from reading Marketing Land and Search Engine Land? Follow @marketingland.

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. Pillars : Content/SEO, Paid, Growth engineering, Referrals.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Set up loyalty programs to reward customers.

Customer 140

Customer Marketing Social Media CPA 140