Remove Entrepreneur Remove Equity Remove Marketing Remove Partner
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6 Due Diligence Goals When Vetting Business Partners

Startup Professionals Musings

Business partners can be co-founders in a startup, multiple owners of an existing business, or a joint venture. In every case, a partner can be an asset, bringing new skills and perspectives to the business; or a burden, making every decision more difficult, and taxing your lifestyle satisfaction.

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

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10 Partner Qualities to Test Before Sharing Equity

Startup Professionals Musings

The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal startup partner. In this context, I’m broadening the definition of partner from co-founder to “business partner.” You may be too independent to be partner material. Does not need to be managed.

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Is a Venture Studio Right for You?

Steve Blank

Three types of organizations – Incubators, Accelerators and Venture Studios – have emerged to reduce the risk of early-stage startup failure by helping teams find product/market fit and raise initial capital. In exchange for attending an accelerator, startups give up 5% to 10% of their company’s equity.

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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future. Member of the Advisory Board.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Visit reference customers, partners, and vendors. This is the mysterious and dreaded due diligence process, which can kill the whole deal.

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8 Keys To Starting A Venture With Minimal Equity Loss

Startup Professionals Musings

With one of the many new tools , and a dose of sweat equity, you can create a website for almost nothing -- and you are on your way to success with ecommerce, your latest invention or personal services. Here are the key principles I recommend as an advisor to many entrepreneurs: Start your business in your own home. Marty Zwilling

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