Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. Marketing Podcast with Karrie Sanderson.

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

OCTOBER 7, 2021

And we charge money for it.” – Eric Ries, The Lean Startup. Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. Brand equity is the reason people choose Coca-Cola over Pepsi and Google over Bing. Then we ship it to customers way before it’s ready. Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

crowdSPRING Blog

NOVEMBER 18, 2011

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Lean Marketing: Facebook advertising for newbies – [link]. 5 Ways to Improve Local Search Results for Business – [link].

Social Media 96

Social Media Small Business Design Media 96

crowdSPRING Blog

MARCH 28, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Empower Your Small Business – NEW edition: marketing, lean business, paid search, #1 mistake – [link]. – [link]. – [link].

Social Media 107

Social Media Small Business Design Media 107

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

Software Review 74

Software Review Software Delaware Forecast 74

www.readwriteweb.com

OCTOBER 18, 2010

He thinks, that with $1 million in investment, he can make this business successful. He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Through SEO and mommy blog PR, Lee can tap into this market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He thinks, that with $1 million in investment, he can make this business successful. He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Through SEO and mommy blog PR, Lee can tap into this market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

crowdSPRING Blog

DECEMBER 13, 2018

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.

Marketing 162

Marketing Charlotte Naming Design 162

Both Sides of the Table

JUNE 29, 2011

As some of the last generation of startups have gotten bigger many VCs have also chased later-stage investments that were traditionally dominated by growth equity or mezzanine funds. And of course hedge funds and growth-equity funds can’t resist trying to get earlier-stage exposure again. They should start “lean.&#

Venture Capital 296

Venture Capital Software LP Early Stage 296

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Edwin: Small to medium, so I have people that have teams of five people in their company, 20 people in their company up to 200. Jason: For example, like in America, small business is up to 150. I do think that most of my customers are small/medium businesses. Jason: Okay. I’m just clarifying. Edwin: Yes.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. Startups don’t have access to the same resources or brand equity. 5 Social Media Growth Hacks for Small Businesses by Forbes. He blurs the line more by claiming that growth hacking is not a new strategy or tactic, it’s simply a shift in thinking. …Really?

Retention 48

Retention Metrics Acquisition Conversion 48

www.chubbybrain.com

SEPTEMBER 28, 2011

Don’t exacerbate the issue by needing to figure out how to deal with a large equity deadweight on your hands (investors won’t like that the #2 stakeholder is absent, even estranged, from your company). So, the best way of dealing with this issue is to take a long, long vesting period for all major sweat equity founders. Too much money.

Software Review 79

Software Review Startup Technical Review Vesting 79

techcrunch.com

OCTOBER 23, 2010

[link] tenthings most business-grads are too arrogant to realize that they are selling technology, not hot air, so they need a tech team to build upon, not a product. Kellie This couldn’t have come at a better time… I’m about to step into that small business selfemployment arena. Keep it coming. link] ??????

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110