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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

The shrewd marketing tactics of an experienced business executive transformed what had been a regional sunglasses maker into an international company that is focused on disrupting the industry. With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries.

Viral 155
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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

The shrewd marketing tactics of an experienced business executive transformed what had been a regional sunglasses maker into an international company that is focused on disrupting the industry. With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries.

Viral 78
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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. Europe Consumer. (1). sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Wednesday, August 03, 2011.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So why is online video such an attractive market to build a startup? Europe is roughly the same as the US. Europe is roughly the same as the US. These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. We like sight, sound & motion.

Video 339
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). Facebook has an incredible audience, 950 million strong and counting.

Metrics 165
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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., at 12:17 PM.

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. Europe Consumer. (1). at 7:13 PM.