Finance PR Search Valuation 
Both Sides of the Table
APRIL 26, 2016
The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.
Cracking the Code
AUGUST 3, 2011
In search of Europes next tech stars. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Yahoo Finance. Cracking The Code. Wednesday, August 03, 2011. Posted by Philippe Botteri.
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Both Sides of the Table
JANUARY 22, 2014
Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Connections? EQ and Team Leadership?
Cracking the Code
FEBRUARY 23, 2011
Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Yahoo Finance. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more.
Cracking the Code
JANUARY 16, 2012
Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments. CornerstoneOnDemand. anecdotes. (13).
Cracking the Code
NOVEMBER 7, 2010
Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments. CornerstoneOnDemand. anecdotes. (13).
Cracking the Code
FEBRUARY 24, 2010
Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments. CornerstoneOnDemand. anecdotes. (13).
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