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SSEBITDA – A steady-state profit metric for SaaS companies

A Smart Bear: Startups and Marketing for Geeks

This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. It turns out that COC is the key to this metric of “underlying profitability.” Here’s a way to do it.

Metrics 238
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of ” I saw this first hand with the growth of the “flash sale” category. Investors value growth. Amazing growth!”

Startup 418
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4 Ways to Improve Your Online Storefront

Up and Running

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. On the other hand, if the customer has already gone through the first part of the funnel and purchased a product from you, how can you maintain your relationship to increase retention and even turn your customers into advocates?

SEO 80
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A Comprehensive Marketing Gap Analysis for Effective Strategies

Duct Tape Marketing

HubSpot's AI powered content assistant helps you brainstorm, create, and share content in a flash, and it's all inside a super easy to use c r m now chats spott automates all the manual tasks inside HubSpot to help you arrange more customers close more deals and scale your business faster. We'll go beyond sales to retention referral.

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13 UX design practices startups shouldn’t overlook

The Next Web

I asked a panel of 13 successful entrepreneurs to share their favorite best practices, especially for newer startups that may be tempted to focus on flash over experience: What’s one UX design best practice you think new startups should NOT overlook? Their most practical tips are below: 1. Call to Action. Doreen Bloch , Poshly Inc. .

Design 156
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Why This Marketing Gap Analysis Is Your Roadmap To Success

Duct Tape Marketing

HubSpot's AI powered content assistant helps you brainstorm, create, and share content in a flash, and it's all inside a super easy to use c r m now chats spott automates all the manual tasks inside HubSpot to help you arrange more customers close more deals and scale your business faster. We'll go beyond sales to retention referral.

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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs).

Analytics 124