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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. The trouble is that software isn’t tangible.

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Startup Runway Length Depends on Your Burn Rate

Startup Professionals Musings

As a rule, you need to review your burn rate every month, and manage it every day. When I was interviewed for my first startup CEO job, I was expecting a $150,000 salary, but instead was offered an opportunity to contribute $50,000 to the business, and work for equity only. The components are simple - expenses and income.

Burn Rate 232
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High Burn Rates Result in Short Startup Runways

Startup Professionals Musings

As a rule, you need to review your burn rate every month, and manage it every day. When I was interviewed for my first startup CEO job, I was expecting a $150,000 salary, but instead was offered an opportunity to contribute $50,000 to the business, and work for equity only. Investors assume it will only go up with more funding.

Burn Rate 231
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Could You – Should You – Fund Your Startup With Credit Cards?

ReadWriteStart

When it comes to financing a brand-new startup, most founders find themselves stuck between the proverbial rock and hard place. So far, Herman has put about $60,000 on his credit cards, using them mostly to finance software development. That’s why it’s so tempting to use credit cards to jumpstart your business.

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Hiring a CTO for Your Startup

SoCal CTO

Several people have recently come to me to help them source and/or hire full-time CTOs for their startup having found me through my post that looks at: Startup CTO Salary and Equity Data. I'd suggest: Startup CTO or Developer , Startup Founder Developer Gap , Part-Time CTO , Technology Advisor , CTO Founder , Acting CTO.

CTO Hire 282
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Hiring a CTO for Your Startup

SoCal CTO

Several people have recently come to me to help them source and/or hire full-time CTOs for their startup having found me through my post that looks at: Startup CTO Salary and Equity Data. I'd suggest: Startup CTO or Developer , Startup Founder Developer Gap , Part-Time CTO , Technology Advisor , CTO Founder , Acting CTO.

CTO Hire 225
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Don’t Get Burned By Your Startup Burn Rate

Startup Professionals Musings

As a rule, you need to review your burn rate every month, and manage it every day. When I was interviewed for my first startup CEO job, I was expecting a $150,000 salary, but instead was offered an opportunity to contribute $50,000 to the business, and work for equity only. Investors assume it will only go up with more funding.

Burn Rate 120