ConversionXL

NOVEMBER 14, 2013

Moneyball was a story about a mediocre, under-funded baseball team achieving great things when managed by looking at the data. So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? How did he finally manage? Barack Obama. Jeremy Lin.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Keep your objectives within reach by following the SMART framework: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Note: This framework is inspired by Wayne Chaneski’s ICE framework.). Smart Testing Management.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 25, 2013

After being an actual analyst for a while, I'm now managing the Google Analytics Certified Partner program, and I now realize that it wasn't just me, our entire INDUSTRY is affected by this issue. You have other software deployed, like tag management (all in vogue now and you know what, it costs money!)

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

DECEMBER 2, 2015

Define your target metrics. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. Read about WiderFunnel’s LIFT Model for a good heuristic framework. You can also use a variety of other frameworks.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). Awesome, right? #3. I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. This post is all about that.

Analytics 145

Analytics Metrics API Web 145

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits. Total revenue. Avg page views per visitors. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 19, 2010

But overinvest in people and everything that is required to make those people successful: invest in process, invest in their training, invest in large monitors for them, invest in backing them up against senior management, invest in involving them in key business strategy meetings, invest in… you catch my drift).

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. You can do this by tracking metrics and user behavior. Image source.

Customer 140

Customer Marketing Social Media CPA 140