A Smart Bear: Startups and Marketing for Geeks

JULY 12, 2010

We're better at SEO and social media. Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means. Social media and SEO is ever-changing quicksand. 80% of Americans believe they are better-than-average drivers. Can't be true, right?

Intellectual Property 319

Intellectual Property Bootstrapping Software Review Open Source 319

crowdSPRING Blog

NOVEMBER 7, 2014

We like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and various random stuff! 7 Step Framework For Starting a Company – crowdspring.co/1x7MgWi. 33 Best SEO Tools for Blogging – crowdspring.co/1t2l0kr. A Data-Driven Answer – crowdspring.co/10L7bRG.

Social Media 99

Social Media Small Business Design Media 99

Up and Running

SEPTEMBER 27, 2022

Let’s explore the breadth of your digital footprint and help you establish a framework for managing your reputation online. You may develop your online business reputation using social media platforms, website content, news releases, and other remarks. Make sure your tone on social media platforms is human.

Reputation 130

Reputation Management Small Business Software Review 130

Up and Running

SEPTEMBER 27, 2022

Let’s explore the breadth of your digital footprint and help you establish a framework for managing your reputation online. You may develop your online business reputation using social media platforms, website content, news releases, and other remarks. What is online reputation? What is Reputation Management?

Reputation 115

Reputation Management Small Business Software Review 115

David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. A SEO consultant is going to provide the same quality of service whether she is working for the investor, or directly for a company.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

The Startup Magazine

MARCH 24, 2024

A key qualification framework like BANT (Budget, Authority, Need, Timeline) can help this evaluation. Also, implementing a robust content marketing strategy requires some work in the SEO segment that can drive organic traffic to your website. This ensures your sales team focuses on leads with the highest conversion potential.

B2B 126

B2B Forecast Entrepreneur Analytics 126

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 256

Social Media Media Product Conversion Ratio 256

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. How do people drive SEO growth? Rebelling is simply a form of snobbery. Look at Viddy & SocialCast.

SEM 379

SEM Viral Marketing Widget 379

Duct Tape Marketing

MARCH 26, 2021

Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling. Ben Shapiro got his start at eBay, where he served as their manager of business development and SEO. Click here to listen to the episode.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Women Entrepreneurs Can

DECEMBER 4, 2019

For bloggers, there are two activities to focus on during this stage: SEO and social media. Work on building SEO through guest posting , keyword research, and backlinks. Social media is also vital for bloggers during this phase of the funnel. Create high-quality content that people will want to read.

Sales 52

Sales Retention Social Media SEO 52

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Where does SEO fit into the bigger growth picture.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

FEBRUARY 3, 2022

a live stream with an influencer on social media). Your next experiment might be to test new messaging , or media, to understand what has a greater impact on brand recognition. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. What are “pirate metrics?”. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

APRIL 4, 2017

Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). For specific businesses, particularly those in spaces where there is a naturally high volume of bottom-of-the-funnel searches (like Yelp, Airbnb, Indeed, or Thumbtack), SEO is an obvious choice. trillion searches per year.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

SEPTEMBER 9, 2020

How does server response time impact SEO? Ultimately, there are dozens of potential factors that may slow down the response of your server: slow application logic, slow database queries, slow routing, frameworks, libraries, resource CPU starvation, or memory starvation. Can such a small change in time make a big difference?

Caching 102

Caching Development Team Review Hosting Software Review 102

Duct Tape Marketing

MAY 1, 2023

14:07] AI prompts for social media content and information. [16:22] So it gives us a, a head start at looking at content and reputation and social media and just even SEO under the hood. So you can pick any framework that you're familiar with out there, and there are many consultants who've produced frameworks.

Marketing 82

Marketing ChatGPT Framework Technical Review 82

ConversionXL

MARCH 31, 2021

For example, if organic traffic is a priority for you, include a statement like this: From an SEO perspective, our primary goal in the early stages of this content strategy is to focus on low-volume, high-buyer intent keywords and queries related to specific pain points. Organic traffic: Don’t forget about SEO.

Audience 127

Audience Non-Compete Distribution Channel 127

The Startup Magazine

OCTOBER 18, 2023

The regulatory framework for businesses necessitates a series of critical steps – registering your business with the appropriate government authorities, acquiring the necessary permits and licenses, and meticulously adhering to local plumbing codes and regulations.

Australia 130

Australia Demand Framework Operations 130

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. SEO growth works differently for sites that scale with content (e.g., No conversation in SEO can exclude user intent.

SEO 159

SEO Framework SCRUM Search 159

YoungUpstarts

APRIL 16, 2019

by Lonny Kocina, CEO of Media Relations Agency and author of “ The CEO’s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does “ A well-executed marketing plan is like a GPS. They are like a framework around which all your promotional messages are built. Business is complicated enough.

Marketing 199

Marketing Social Media Channel Framework 199

Up and Running

JANUARY 25, 2018

Don’t forget to use social media channels, especially Instagram and Pinterest, to find out more about industry influencers and brands to watch. The greatest advantage of a one-hour business plan is that you are able to focus on the aspects that really matter, and build everything else upon this framework.

eCommerce 96

eCommerce Business Plan Audience Lean 96

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

DECEMBER 10, 2019

I wrote last week about how the marketing hourglass and the marketing maturity model are the two frameworks to guide you through the creation of your entire marketing system. From your website to social media to video platforms to paid advertising, there are dozens of channels for you to explore. Voice search continues to grow.

Customer 51

Customer Technical Review Social Media Search 51

ConversionXL

MARCH 19, 2020

That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. That’s easy to recommend and hard to execute.

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

MARCH 28, 2019

At the same time, the algorithms control search results, and SEO ultimately can have huge effects on your bottom line. Looking at your content within this framework can be helpful in determining how you want a piece to perform. Social media (Facebook, Twitter, Instagram). Reach out on multiple platforms.

Audience 164

Audience Algorithm eCommerce Cofounder 164

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

The Startup Magazine

JUNE 29, 2020

Throughout the company, we would be trying to brainstorm ways we might be able to achieve this utilizing our POST framework. The marketing plan framework above is really a simple checklist to help ensure that you are doing everything needed in your digital marketing strategy to set yourself up for success.

Framework 103

Framework Social Media Campaign Web 103

ReadWriteStart

JULY 23, 2021

And there are only five simple steps that you need to follow to write a story using the Hero’s Journey Framework. If you do social media jobs or want to learn SEO techniques, writing a story is an important part. This simple thing is a framework that’s also being used in many movies, a lot in TV series, but it works.

Viral 216

Viral Algorithm Framework B2B 216

Duct Tape Marketing

FEBRUARY 3, 2022

Since 2015, her company, Barney, has guided over 150 media, marketing & tech companies through acquisitions. 5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] They may just do PPC or just do SEO or just do creative, but they're all over the, the country.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

ConversionXL

MAY 25, 2016

Millennials, in particular, trust user-generated content 50% more than other media. Oh, and one more thing, fellow growth marketers: user generated reviews help your SEO. This has some benefits (mainly SEO), but also suffers drawback (it’s up to chance which customer review a user sees first). How To Display Reviews.

Software Review 80

Software Review Conversion Video SEO 80

YoungUpstarts

FEBRUARY 23, 2015

Determine campaign media channels. Once we’ve got our campaign framework in place, we need to learn the unique characteristics of each digital channel and platform. The core of online advertising, digital display ads cover the following: Rich media ads (interactive ads that play videos, allow you to download digital items or expand).

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

OCTOBER 9, 2012

Today I want to focus on the most important SEO factors for bloggers and talk a little about how you can do a few things to modify your blog’s default settings and get even more optimization. I use a plugin from Yoast called WordPress SEO. You can add a title and alt image description in the Add Media screen.

SEO 68

SEO Caching HTML Database 68

Duct Tape Marketing

AUGUST 25, 2022

In this episode, we dive into Brent’s framework that can help you attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base. So you have a framework in the book, five A's, you know, every good book has to have a framework.

Marketing 83

Marketing Framework Vertical SEO 83

Occam's Razor

MAY 4, 2010

Use this if it helps: Web Analytics Measurement Framework. Just keep the framework at the back of your mind.]. Shock me by including a framework you use for your recommendations (which one person did, it looked like a house! Postulate a good enough reason to use Social Media (not just because everyone is doing it).

Web 112

Web Non-Compete Analytics SEO 112