Remove general amazon-usability-failure
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Think about Performance Before Building a Web Application

TechEmpower

Generally speaking, the quicker the better: ~0ms is superb; 100ms is good; 500ms is okay; a few seconds is bad; and several seconds may be approaching awful. Generally respecting the value of users’ time. Meanwhile, Amazon famously claimed 1% fewer sales for each additional 100ms of latency. High throughput.

Web 200
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An Extensive Guide To Web Form Usability

uxdesign.smashingmagazine.com

An Extensive Guide To Web Form Usability. Forms , Usability. Contrary to what you may read, peppering your form with nice buttons, color and typography and plenty of jQuery plugins will not make it usable. Indeed, in doing so, you would be addressing (in an unstructured way) only one third of what constitutes form usability.

Web 102
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How to Run Marketing Experiments The Right Way

ConversionXL

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Have a better grasp on how to apply testing to web, email, and usability platforms. Usability Testing. Why do we test?

Marketing 133
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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

In it, they found that 20% of overall task failures—when the user failed to successfully complete a purchase when asked to do so—could be attributed to incomplete or unclear product information. In her Amazon review mining post , she explained how she pulled direct quotes from Amazon book reviews.

Product 127
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Definitions of failure also vary. You can argue, as Noah Kagan does , that activities during the pre-launch stage are the most important: In case you haven’t noticed the pattern yet, most product launch failures don’t happen during the product launch, but BEFORE the product launch. This is a favored tactic of HubSpot and Amazon. “We

Product 110
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Rapid Iteration for Mobile App Development

Startup Lessons Learned

LSC: You''ve spoken before about strategic failures--where people build the wrong product--versus tactical fails, where people build the product wrong. Mariya: A strategic failure occurs when--as Paul Graham is fond of saying--you build a product no one wants.

Mobile 167
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How to Increase Sales Online – The Checklist

ConversionXL

Follow usability standards. Your website layout, navigation and general user flow should come from personas. Conduct ‘think out loud’ usability testing to test it. Websites with horrible usability where people don’t understand how to buy or can’t find any contact info. Make your design good.

Sales 129