ConversionXL

DECEMBER 11, 2012

Every product and audience is different, and even the best research will only take us so far. You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. But “green vs orange” is not the essence of A/B testing.

Clickthrough 110

Clickthrough Conversion PPC Software Review 110

ReadWriteStart

OCTOBER 19, 2023

In the rapidly evolving digital landscape, startups need more than just a good product; they need out-of-the-box marketing strategies. But how can artificial intelligence reshape how startups market themselves, especially tools like ChatGPT? How can ChatGPT transform your startup’s marketing strategy?

ChatGPT 182

ChatGPT Marketing Social Media PPC 182

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. You goal is to get people to buy your Discover data warehouse product. You want to know what products they are purchasing. You want to know what content they are consuming.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 4, 2011

It depends on what action you want people to take, how much your product costs, where the people are coming from and so on. This is not a lesson in physics, but a conversion formula developed by Marketing Experiments. It follows that unless your headline sells your product, you have wasted 90 percent of your money. It depends.

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Checkout the detailed course description by clicking on the Curriculum tab.].

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

JULY 1, 2013

Content marketing is all the rage, as you are well aware of. The challenge is what to produce, what content to market? For www.ti.com the content clusters might be: Products, Applications, Tools & Software, Support, Community, Sample & Buy etc. And by layoff I mean lovingly reassign to productive areas. :).

Search 135

Search Analytics PPC Green 135

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. 3 Key PPC Metrics Are Lying To You. Find Out How – crowdspring.co/1j0S8nO.

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

MAY 14, 2012

But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. No eBay PPC ad or SEO listing showed up. You can see that eBay (green) rose for a while but has been essentially flat.

Analytics 128

Analytics Search Advertising Metrics 128

Hearpreneur

JANUARY 24, 2018

It might be the products or the customers they deal with, or it could even be the fact that they are the ones in charge of it all. In other words, I love to challenge the cosmetic industry by creating products which I know are revolutionary and will help everyone be more efficient. 1- Growth. It is ‘the love of my life’.

Entrepreneur 98

Entrepreneur PPC Green Japan 98

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! How are you going to make money if 74% of the visits don't even see a product page!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MAY 6, 2014

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. I already had over $1,250 worth of products and services, which I was offering for $69. image source.

Sales 132

Sales Conversion Stock PPC 132

ConversionXL

DECEMBER 9, 2015

Perhaps they don’t know enough about your product or that’s too big of a commitment for their level of intent. Marketers do the same thing. Here, your brain just needs to make one decision: Do you want the product or not? The second question will ensure you’re being realistic. What Is Distraction?

Conversion 48

Conversion PPC Flash Canada 48

ConversionXL

FEBRUARY 26, 2020

After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. results) to the correct traffic source to compare the performance of marketing activities across various channels. You may run, for example, several Facebook campaigns.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JULY 19, 2013

Green Monday. This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. In this talk by Tony Hsish, CEO of Zappos, states the bulk of their marketing budget is spent not on inbound marketing, but on customer experience, mainly on surprise free overnight shipping.

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Very common goal for many marketing campaigns. There are a number of wonderful metrics you can use to measure online success of such marketing campaigns. " Admit it, you've heard it.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

SEPTEMBER 29, 2015

While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking. ” Knowing statistics will make you a better marketer. It’s actually not that complicated.

Conversion 48

Conversion SEM PPC Web 48

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And in two seconds… Like every two-year-old child, I know that red is bad and green is good. Produce built-in visualization magic.

Analytics 145

Analytics Metrics API Web 145

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. Building Product 2. Would it be a good idea clubbing all the other products / services under 1 venture, because some of them are totally unrelated.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JULY 29, 2014

Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it. The first of these options, under Display Advertiser Features, unlocks a suite of reporting and Remarketing tools that no online marketer should be without.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

JUNE 3, 2014

Offer relevant and valuable product in a language that resonates with THEM. But there are a lot of similar solutions on the market. Even if I had my doubts about their product before, really seeing the numbers and the ability to try it for free for 2 months surely made them disappear. Green ones showed the best lift.

Conversion 132

Conversion Design Restful Web 132

ConversionXL

MARCH 19, 2014

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Especially in cases where products share familiar names, such as these Supernova shoes….

Customer 113

Customer PPC Matching Campaign 113

ConversionXL

OCTOBER 15, 2015

They affect how likely your visitors are to share or talk about your product or service. If your visitor first encountered a competitor’s product priced at $49 per month (that’s their anchor), they’ll be less likely to accept your $69 per month price. Use this bias to command the price you want for your product (e.g. “$60

Conversion 48

Conversion PPC Design Social Bookmarking 48

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Let's move on to doing productive things. I'll wait here.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. The best marketing – and the best copy – is not about duping the reader into believing something, but about amplifying their need, alleviating their fear and exciting them to action. your product or service). The audience has changed.

Greece 48

Greece PPC Audience Retention 48