Remove Green Remove Matching Remove Metrics Remove Product
article thumbnail

Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The repeated mention of the product (hopefully). Matched market tests. Product/regions/channels. The slow music.

Analytics 131
article thumbnail

[INTERVIEW] Mark Attanasio, Toronto Financial Services Executive, Managing Partner Of Hillcrest Merchant Partners

YoungUpstarts

Second, we want to know what’s different in, say, your product or your process or your price or your niche. Some specialize in one arena, like green technology. Study them through their websites and the business media to ensure a good match. Not all VC firms are alike or have the same investment philosophy.

Partner 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

article thumbnail

Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. Landing page has no copy except for the product name. A metrics company!

article thumbnail

Innovation and Geography

SoCal CTO

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

article thumbnail

Twitter Link Roundup #200 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics – crowdspring.co/HsVIMR. Commuting’s Hidden Cost | NYT - crowdspring.co/1aR15fY.

article thumbnail

Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Want them to buy your product? 4 questions to define your email goals.

Email 133