A Smart Bear: Startups and Marketing for Geeks
OCTOBER 13, 2015
The question is: How do you decide what role is most important to hire for? If I hire someone to do X, I’ll have time for Y and Z. Hire the best person for that role. Examples: You hire the VP of Engineering for Facebook. You hire a super-effective VP of Sales , would that 10x sales in the next 12 months? (If
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2013
Well it will still be hard to locate them after you’ve built a product, and then it’s unlikely the product matches what they want! So solve that hard problem now. Don’t forget to vet the price at the same time , otherwise it doesn’t count. Are people coming to your website every day?
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A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 21, 2012
Ambitious Sailor writes: How can a former navy officer with twelve solid years of overseas defense contracting experience convince a tech startup to hire him as their business guy? Now, does the startup you find have to match exactly on every point? To get your question answered , email me at asmartbear -at- shortmail -dot- com.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 24, 2015
That matches well with the life of a 20-something — fueled by the energy of youth, too young to be jaded, with no financial or social dependents. In fact, worse: To hire people who are better than you at every position , because only then is your organization increasing its strength and abilities. Founding a company is a selfish act.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
Evidence" means emails and Tweets and testimonials that use those words exactly; otherwise you're likely interpreting their feedback to match your expectations. (I If you were forced to hire someone today, how would you define her job such that she would contribute enough revenue to cover her expense?
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 21, 2011
The question is further complicated when the new hire is getting a salary. Here’s why: Suppose a new hire just quit a job paying $10,000/month and agrees to take $3,000/month for a year with you, after which time (assuming the company does as well as everyone hopes) she’ll be raised back up to $10,000/month.
A Smart Bear: Startups and Marketing for Geeks
MAY 17, 2010
We've all been jarred by someone's voice not matching their picture. Apparently tech support is a better "social media outreach" program than hiring interns to spray comments on random blogs. Is there enough evidence of a conceptual mis-match that I should pivot? The unexpected face of your company. Are you surprised?
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