Both Sides of the Table
OCTOBER 31, 2010
As your company develops multiple offices, hires a larger number of sales people or increases product complexity over time this kind of tacit knowledge doesn’t scale. We had 4 or 5 sales reps that had been around since the early days. I wrote a bit about how to better manage journalist relations in this post.
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Should you do that at all?
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Hunter Walker
JUNE 7, 2014
Hiring Has Changed: Before the press was a way of generating interest for hiring. Startups instead are identifying early adopting communities in their specific niches and going after them outside of corporate-based PR. Word of mouth spreads faster and sales cycles are shorter. What’s changed?
Up and Running
JUNE 27, 2018
Too often, business owners are tempted to hire the crème de la crème right at the outset. The value of hiring slow: Hiring high-caliber staff early in the game may take its toll on your time, money, and other resources. The good news here is, you don’t necessarily have to hire in-house marketers.
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.
ConversionXL
NOVEMBER 5, 2020
And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. For example: Create demo videos that answer every likely sales question. SolidWorks 2: The best VAR management program in the world? Consider every possible way to minimize this.
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