Startup Professionals Musings

JULY 13, 2012

Here are three elements of most viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Seed viral activity. That’s a double death wish.

Viral 238

Viral Cost Marketing SEM 238

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user.

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers. How many people would we need to hire?

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. In SaaS (or any recurring revenue business) this is also a very difficult task. One big, beginners mistake people make in LTV is to measure revenue. I’m guessing much of this was 101 to many readers.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Professionals Musings

MARCH 21, 2011

Here are three elements of most viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Seed viral activity. That’s a double death wish.

Viral 225

Viral Marketing SEM Startup 225

The Next Web

OCTOBER 26, 2013

For us, the opportunity is not about taking market share from other players, it’s really about expanding the awareness of online work and hiring these virtual global teams as an alternative to traditional way of recruiting or building a company,” he said. That’s where the Private Workplace comes in.

Russia 151

Russia Ukraine Latvia Lithuania 151

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) One last thought.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

SEPTEMBER 7, 2009

Instead of a Sales team and organized to sell with a consistent and successful sales roadmap generating revenue, it is a disorganized and unhappy organization burning lots of cash. Because the company based its headcount and expenses on the expectation that the Sales organization will bring in revenue according to plan. innovation.

Customer Development 228

Customer Development Developer Customer Silicon Valley 228

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150

Hearpreneur

JUNE 5, 2020

When my revenues grew, I began to hire people with one clear criterion: only hire people I want to go on vacation with. ‘How would I out-maneuver our SEM keywords? For the last three years, we have made the Inc.5000 5000 list of Fastest-Growing Private Companies in America, and this year ranked in the Inc.5000

Leadership 111

Leadership Entrepreneur SEM Employee 111

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. That would be liking hiring a jockey without seeing him ride or a heart surgeon based on her MCAT scores. The result – I’ve hired some of the best co-workers imaginable. Search Week Newsletter.

SEO 54

SEO SEM Social Media Search 54

Hearpreneur

FEBRUARY 14, 2018

TalentMoxie blends strength based career coaching, human resources, and partners with companies that want to hire talented people. I don’t feel comfortable sharing exact revenue numbers but it’s now making me more than $1,000 per month. Thanks to Feuza Reis, Next Level SEM ! #8- Thanks to Cynthia Brown, Only Top Reviews !

Entrepreneur 74

Entrepreneur Technical Review SEO New York City 74

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Many DTC brands eventually hire someone to specifically focus on reducing the impact of credit card errors. Keep in mind that exit multiples for consumer goods are a lot lower than software on average so the expectations around revenue growth will naturally be higher than your SaaS peers.

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Lessons Learned

SEPTEMBER 15, 2008

This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. How to listen to customers, and not just the loud.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

APRIL 30, 2009

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Worry about the sales results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. Search marketing. You can request a free, no obligation design consultation if you have questions.

Social Media 51

Social Media Marketing Analytics Audience 51

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Predictable Revenue. Your business has a high viral co-efficient (or a network effect) that lets you acquire users cheaply without worrying much about revenue per user or cost per user.

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

MAY 2, 2018

But, according to Forbes, the small businesses that are happiest with their marketing performance hired outside agencies to handle it for them. But, according to Forbes, the small businesses that are happiest with their marketing performance hired outside agencies to handle it for them. Click To Tweet. Click To Tweet.

Small Business 73

Small Business Software Review Social Media Marketing 73

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. Search marketing. You can request a free, no obligation design consultation if you have questions.

Social Media 48

Social Media Marketing Analytics Audience 48

Transformify

AUGUST 27, 2017

All of the above is true, but it is also true that many startups have failed because they hired too early, too fast, or fired too late. Many of the points below can be found among the best hiring practices for startups and there is nothing wrong with them in general. Then the hiring begins. Hire full-time employees.

Hiring 64

Hiring Software Review Burn Rate Startup 64

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

VC Adventure

FEBRUARY 5, 2013

That picture can include a range of things such as how you define your culture, values, employee morale, size, revenue growth, market domination, etc. To do this well you often hire designers, engineers, and product managers. The more customers, the more revenue, and hopefully the greater the profits. 37 Signal s).

Sales 75

Sales Product Marketing SEM 75

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

VC Adventure

FEBRUARY 5, 2013

That picture can include a range of things such as how you define your culture, values, employee morale, size, revenue growth, market domination, etc. To do this well you often hire designers, engineers, and product managers. The more customers, the more revenue, and hopefully the greater the profits. 37 Signal s).

Sales 48

Sales Product Marketing SEM 48

Startup Lessons Learned

SEPTEMBER 28, 2008

In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. When something works, its too easy to invent a story about how that was your intention all along.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Or it could be that they are endlessly pecking through menus, totally confused about what to do next.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Duct Tape Marketing

JANUARY 6, 2021

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager written by Kyndall Ramirez read more at Duct Tape Marketing. So that’s why we’ve created the last guide you’ll ever need to help you find and hire someone you can trust to take some work off of your plate. Signs that it’s time to hire someone to help you.

Hiring 82

Hiring Management Marketing Social Media 82

Occam's Razor

JUNE 6, 2007

Should you hire Consultants (and if so when and what to look for and expect)? If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116