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Why You Should Be Doing Product Discovery

YoungUpstarts

Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. Notably, this occurs prior to building the Minimum Viable Product , or ‘MVP’. How is it done?

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Using Generative AI to Drive Corporate Impact

TechEmpower

It plays a crucial role in product development too, where generative AI speeds up design processes, streamlines testing, and tailors user experiences effectively. By processing and analyzing large datasets, AI can identify emerging trends, enabling companies to align their product strategies with future market demands.

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Bringing Marketing and Product Development Together

Duct Tape Marketing

Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. How does the go-to-market approach vary between services versus products?

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3 Major Product Fails, And How To Avoid Their Mistakes

YoungUpstarts

Green ketchup, bottled water for pets, airport security “action figures”, yogurt shampoo – there have been some pretty epic product failures over the years. However the reality is that a significant majority of products don’t succeed. An estimated 75 to 95 percent of new products fail in the marketplace. Google Chromebook.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

Finish the product before marketing begins. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. In today’s information age, it takes time and money to make your solution visible. Marketing should start before product development.

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Our Interview With Richard Burry, International E-Commerce Entrepreneur

The Startup Magazine

This is why I like to include customers in product development and testing. I also like to be close with customer service finding out how the product is working and what problems the customers have. This helps build a great product but it’s not the best product that wins. You must sell the most product.

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