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How To Identify Mobile App Opportunities Within Your Business

YoungUpstarts

Mobile apps can help you sell, improve communication channels, generate insightful metrics, or collect and process data more reliably than people could, the list of ways apps can contribute to your bottom line is endless. Perhaps your mobile app opportunity could provide ROI in one of these ways: Employee Retention. Data & Insight.

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How Great, Operationally-Focused CFO’s Can Transform Your Business

Both Sides of the Table

The full financial details and metrics were in the deck. So my time was freed up to call board members in advance and walk them through our metrics and understand any concerns. Stock option top-ups after a few years are vital retention mechanisms. Legal threats from other IP holders? HR & Legal. On and on and on.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of Investors value growth.

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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Other objectives you might consider include: Improving close rate; Increasing sales velocity; Increase deal size; Expanding business with current customers; Improving retention; Increasing referrals and recommendations.

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The Direct-to-Consumer Checklist

Austin Startup

Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback. Have you thought about how potential IP theft would impact your business? You’ll need to invest more here than you think.