ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

NOVEMBER 17, 2022

And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. Search, social, email, and text. And so I think the better job we can do with that, hopefully the more we can impact that very long sales cycle to build trust a little bit quicker.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Paid tools can help you figure out what people are searching for, which we’ll list later. Tools for IP-targeted ads: MRP ; Terminus. Tools for sending physical assets: PFL ; Sendoso.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Increase in revenue from 21% of target accounts; Faster sales cycle; Accelerated pipeline velocity. The result?

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

APRIL 10, 2019

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. With account-based content , you’re usually cutting out search engines and proactively reaching out to prospects. That makes an ABM-only approach risky. The Quota-Campaign approach is one solution.

PPC 131

PPC Campaign Marketing Sales Cycle 131