Both Sides of the Table
DECEMBER 17, 2013
One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Call high, and get passed down or; B. We will have to build (or buy) technology in this area.”
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
APRIL 7, 2021
The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. In those days we just called it sales.
ConversionXL
MARCH 20, 2019
Deliver tailored marketing and sales messaging to those people. Pilot programs refine the process—and your target list—while (hopefully) demonstrating enough ROI to earn buy-in from marketing, sales, and executives. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic. Sales enablement.
ConversionXL
JUNE 2, 2022
Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.
ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.
Duct Tape Marketing
NOVEMBER 17, 2022
I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We grew up in the senior living industry, and we both started at the single community location.
Expert insights. Personalized for you.
375 
Let's personalize your content