Steve Blank
SEPTEMBER 5, 2018
It’s the antithesis of the Lean Startup. The mantra of “ first mover advantage ,” the idea that winners are the ones who are the first entrants in their market, became the conventional wisdom of investors in Silicon Valley.“ Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.
Both Sides of the Table
NOVEMBER 27, 2011
There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. when is the right time to go big with PR? Timecodes: 00:00 Welcome, our guest is Eric Ries, founder of the Lean Startup Movement. 01:17 Background, before the Lean Startup.
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Startup Lessons Learned
APRIL 25, 2011
The Lean Startup movement has made tremendous progress in the past year. If you recall, around this time last year we were still fighting various myths , such as “ lean means cheap ” or that we don’t support having a big, world-changing vision. No BS, no vanity metrics, no launches, no PR.
ReadWriteStart
APRIL 23, 2021
Spanning from Silicon Valley to Upper Manhattan and everywhere in between, it seems this country is overflowing with tech-optimists. Similarly, we see a lot of good public relations (PR) strategies from tech startups. Our current balance leans in favor of the optimists. Good Press from Tech Startups.
ReadWriteStart
NOVEMBER 18, 2019
Image is the bedrock part of the “fake it till you make it” culture that animates most of Silicon Valley today. Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR).
Both Sides of the Table
APRIL 19, 2011
He tells the story of how he was out of cash, stressed out, nobody in LA or Silicon Valley would give him money, he had finally found an investor in Minneapolis but his venture bank was going to shut him down for breaking a “covenant&# in their agreement by not having enough cash in the bank.
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
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