Remove Lean Remove PR Remove Startup Remove Viral
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The 4 Critical Challenges of Tech Startup PR

ReadWriteStart

Here are four critical challenges of tech startup PR. Technology industry startups have to pay more attention to their image than most other companies do. Technology industry startups have to pay more attention to their image than most other companies do. Successful Tech PR Requires Solid Press Relationships.

PR 107
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

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Five Learnings Of Growing From A Local Online Startup To An International Business

YoungUpstarts

Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. Don’t be afraid of growth, just start lean. The Lean start-up model is not only very useful when starting your business; it is something you want to embrace in every step of growth.

SEM 244
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Stop Trying to Catch Lightning in a Bottle

Both Sides of the Table

I’m sure you’ve all heard saying derived from Voltaire, “don’t let perfect be the enemy of the good” which in a way is encapsulated in the lean startup movement and the ideology of shipping a “minimum viable product” (MVP) and then learning from your customer base. Startup Advice'

Viral 371
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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan. Be a resource.

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. He and his firm are widely applauded for their work with high-growth startups, particularly those with a consumer focus. Unfortunately, too many startups come to us way too late. They’re malleable.

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Your Must-Read Business Books

Mike Michalowicz

Without further adieu, here’s your list – from me to you: Business Planning and Strategy: The Lean Startup by Eric Ries – How to build a business using an iterative and customer-focused approach. You can find these on Amazon, and be sure to find your local bookstore to support them as well.